Many successful musicians, actors and writers are struggling to make a living as a result of gaps in copyright protection, a lack of support for freelancers and unpredictable returns from music streaming, UK MPs have warned. A report, Creator remuneration, from the Culture, Media and Sport Committee of the House of Commons, highlights the precarious […]
Data reveals that since the start of 2024, the UK Government is boosting access to fast and reliable Internet at an unprecedented speed, putting nearly 380,000 rural premises in line to access a better broadband connection. The upgrades will give rural communities access to the fastest Internet on the market, helping to grow the economy. […]
RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]
After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]
Findings from monetisation suite Zuora’s latest Subscription Economy Index (SEI) report indicate that companies in the SEI have experienced 3.4x faster growth rates than the S&P 500 over the past 12 years. In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetisation strategies. By aligning and evolving […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]
Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]
Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]
The UK’s Competition and Markets Authority (CMA) has referred the anticipated joint venture between Vodafone Group Plc and CK Hutchison Holdings Limited concerning Vodafone Limited and Hutchison 3G UK Limited for an in-depth investigation, on the basis that, on the information currently available to it, it is or may be the case that this merger […]
MásOrange (+O), the new brand arising from the merger between MásMóvil and Orange, has launched with a massive presentation to its 7,000 staff under the slogan ‘Estrenamos Futuro’ (We Launch The Future), promising not to cut jobs and guaranteeing huge investments in FTTH and 5G in the coming years. The new company will operate in […]