UK adspend rose 5.6 per cent year-on-year to reach £5.97 billion (€7bn) in Q3 2019, according to the latest report from Advertising Association and WARC, with full year spending projected to increase 5.2 per cent to hit £24.8 billion. The report shows the July to September period was 0.8 percentage points ahead of forecast and […]
TVision, a specialist in TV performance metrics, and Vevo, the music video provider, have announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. […]
The OTT video market will surpass $200 billion (€182bn) by 2024, with 90 per cent of that value fuelled by subscription and advertising revenue, according to a report by ABI Research. New services such as Disney+ and Apple TV+, coupled with aggressive pricing and packaging, and continued expansion by incumbents are pushing the Subscription Video […]
Car brand Peugeot has been announced as the sponsor of the new Sky Comedy channel – which launches today (January 27th) at noon on Sky channel 113, and 122 on Virgin Media. The partnership is part of Peugeot’s wider 2020 campaign which aims to ‘banish the boring’ by engaging with its target audience of affluent […]
Hallmark’s television CEO Bill Abbott is leaving the company weeks after the Hallmark Channel suffered a withering backlash when it pulled commercials that featured a same-sex wedding. Abbott had been chief of Crown Media for 11 years. In December, after pressure from a conservative group, the Hallmark Channel removed four commercials that showed brides kissing […]
While the team that wins the Super Bowl may change each year, the network hosting the game will always declare victory. Despite some slippage in ratings and some larger declines in football fandom, Super Bowl ad rates and revenues continue to champion over every other event on the TV calendar. 2019 was no exception, with […]
UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up has secured £1 million worth of commercial airtime across the broadcaster’s network of channels. ClickMechanic’s debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday from today, and […]
Research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling. The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25 per cent
FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/Connected TV was purchased by the highest percentage (66 per cent) of advertisers over the past month. Addressable TV (household-level […]
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]