Google has announced a deal with Nielsen that will see the TV ratings company provide it with demographic data for TV audiences, strengthening its plans to become a significant player in TV ad sales. In April Google revealed it was conducting trials of TV ad serving along with partners EchoStar and Astound Cable. The Nielsen […]
The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices […]
SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local ads. SES says using Packet Vision’s advanced IP-based advertising solution, operators offering IP-Prime service will be able to maximise the use of their local ad […]
Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]
Advertisers have had their first look at new TV ratings that track how many people stay tuned to commercials. Commercial ratings – i.e. how many actually watched the commercial rather than the programme it was in – also include viewers with digital video recorders who watch ads up to three days after the initial airing. […]
Sky Television and emuse absolutely have launched of the first Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors. Viewers who see the Mitsubishi Lancer advertisement will be invited to press Red on the SKY remote to request more information on the car. They simply follow the prompts on screen to select their […]
Video search engine blinkx has partnered with Utarget, the UK online video advertising network, to place video advertising around its video content for UK audiences. Utarget will focus on monetising blinkx’s video inventory including ITN News and ITN Celebrity.
Interactive Digital Sales (IDS), the advertising solutions provider for Virgin Media Television, has selected Chellomedia's Mistral software to create and publish templated interactive advertising on the Sky Satellite platform. Chellomedia's Mistral software has been recently enhanced to offer a range of advertising solutions for UK satellite, DTT and European Cable platforms. The solutions offer media […]
blinkx, the video search engine, has revealed a unique technology to remunerate consumers who have embedded video clips into their blogs or webpages. Based on blinkx’s AdHoc platform, the new application places highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo and DailyMotion. blinkx will share 50 per cent of […]
Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content, and more ads, across the Web. It is introducing a service to allow websites in its ad network to embed relevant videos from some YouTube content creators. […]