People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year. The most notable aspect […]
A new Regional public TV broadcaster, À Punt, has launched in Spain covering the Comunidad Valenciana in the east of the country. With public funding of €55 million, the channel plans to reach a share of 8 per cent within three years – the average audience share reached by all 13 of the current regional […]
Back on January 1st Intelsat adopted the ASC 606 accounting rules* which make absolute like-for-like comparisons with 2016’s numbers slightly difficult. This year’s Q1 numbers saw total revenue of $544 million, an increase of $5 million or 1 per cent as compared to the first quarter of 2017. Total revenue excluding the effects of ASC […]
A March 29th letter from Ericsson to the FCC called on the US regulator to make the 3.7-4.2 GHz band available for mobile broadband. Moreover, Ericsson asked that the FCC moves “quickly” saying that the bandwidth “is of vital importance in fulfilling the goal of ensuring that adequate low-, mid-, and high-band spectrum is available […]
The digital expansion of motor sport’s premier category is continuing apace, with another important addition: an F1 Live Show exclusively on Twitter. As of the Spanish Grand Prix and for a further nine rounds of the 2018 FIA Formula 1 World Championship, followers of the official @f1 account on Twitter will be able to access […]
Fifty-nine per cent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the Digital Content NewFronts: 2018 Video Ad Spend Study, released by the Interactive Advertising Bureau (IAB). Furthering the trend, more than
NBCUniversal has teamed up with Google to produce VR content that gives audiences a unique way to experience some of their favourite networks and shows. These VR projects include original content from Saturday Night Live, Bravo Media’s Vanderpump Rules and SYFY WIRE, with more NBCUniversal networks, channels and shows to follow in the coming months, […]
Kantar Media, a global player in media intelligence, has published the second iteration of its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement. DIMENSION explores the
The Office of the United States Trade Representative (USTR) has released the 2018 Special 301 Report, identifying trading partners that do not adequately or effectively protect and enforce intellectual property (IP) rights or otherwise deny market access to US innovators and
India’s state-owned telco Bharat Sanchar Nigam Limited (BSNL), which markets its broadband service as ‘Data One’, is talking to Greg Wyler’s proposed OneWeb satellite constellation about leasing capacity, The plan is reportedly to “revolutionise” India’s broadband coverage by taking capacity from Japanese media conglomerate SoftBank which is backing OneWeb. BSNL has reportedly signed a MoU […]