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Euro ad sales houses welcome AVMS agreement

egta – the association of television and radio sales houses – has commended EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive, suggesting that two years…

European viewers abandoning linear TV

European viewers abandoning linear TV

The news that viewers are switching away from conventional live TV is hardly new. But a report from equity analysts at Deutsche Bank, and prompted by a detailed examination of…

Australia: Addressable boost for TV ad industry

Australia: Addressable boost for TV ad industry

Addressable TV is set to shake up the TV advertising industry significantly over the next few years as commercial TV channels gain the ability to target advertising at finely segmented…

Gambling brands prosper from World Cup advertising

Gambling brands prosper from World Cup advertising

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the…

Roku Audience Marketplace for OTT ads

Roku Audience Marketplace for OTT ads

Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform…

AT&T to acquire AppNexus

AT&T has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that…

Spain: Pay-TV ad revenues to increase 6.2%

Pay-TV is gaining momentum in Spain both in terms of subscribers and of advertising revenues. Research from Zenith forecasts a 6.2 per cent growth in pay-TV ad revenues this year…

YouTube adds channel memberships

YouTube has rolled out new monetisation and engagement features for users who upload content to its video-sharing website. Speaking at the VidCon 2018 conference in California, YouTube chief product officer…

Forecast: UK advertising to top £20bn

UK advertising is expected to increase to £19.9 billion (€22.4bn) in 2018, up from £18.8 billion in 2017, with media investment group GroupM predicting that investment will surpass £20 billion…

Videa: “TV ad industry ready for change”

Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and…