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Vodafone sponsors Porsche Formula E team

Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship. Vodafone branding will be visible on the…

RTL reviews targeted ads units

RTL Group has announced that the Group’s Executive Committee and Board of Directors have decided a strategic review of its ad-tech businesses. With immediate effect, Mediengruppe RTL Deutschland, as RTL…

YouTube to halt ads targeting kids

YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal…

TVision reveals H1 ads that best captured viewers’ attention

TVision reveals H1 ads that best captured viewers’ attention

TVision, a specialist in TV performance metrics for brands and networks, has released its H1 2019 TV Performance Report for the first half of 2019. The report identifies the brands,…

Amobee launches data marketplace for CTV ads

Amobee, a global digital advertising technology company, has announced the launch of a data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of…

Sky: “Addressable TV cuts channel switching by half”

Sky: “Addressable TV cuts channel switching by half”

Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives…

France to relax advertising rules?

France is to consider measures to liberalise the TV advertising market, according to Bloomberg. The report says that France’s parliament will open up discussions early next year. If this happens…

SpotX to join Prebid.org board

SpotX to join Prebid.org board

SpotX, the global video advertising and monetisation platform, has announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow…

Survey: Brand safety consumer backlash risk

A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification…

First UK ads banned for gender stereotyping

TV commercials from food giant Mondelez and German car manufacturer Volkswagen are the first to be banned under new UK gender stereotyping rules. A ban on ads featuring “harmful gender…

Survey: Top 5 reasons UK is switching to digital marketing

Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital…

4C ‘BYOD’ for business outcome, ad campaign optimisation

Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data,…

Conviva: OTT viewing up 130% YoY

Conviva’s Q2 2019 State of Streaming report reveals new insights into industry shifts and viewer behaviour, as well as further exploration into trends highlighted in previous reports. Streaming recorded triple-digit…

Report: Record Q1 digital ad revenues in US

US digital advertising revenues reached a landmark high of $28.4 billion (€25.3bn) in the first quarter of 2019. This is the industry’s strongest Q1 on record, according to the latest…

Report: Ads on Netflix “strategically pertinent”

Report: Ads on Netflix “strategically pertinent”

Netflix fell short of its quarterly membership target, with subscribers increasing by 2.7 million last week, rather than the five million forecasted – which led to a 11 per cent…