Advanced Television

Advertising

Data: Taylor Swift causes UK Super Bowl audience surge

Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]

February 9, 2024

Nielsen expands YouTube CTV ad measurement

Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]

February 9, 2024

Eat Them To Defeat Them returns to TV

Veg Power, ITV, Channel 4 and Sky Media have announced that their Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February. Now in its sixth year, the campaign, originally launched by ITV and Veg Power and proven to increase children’s vegetable consumption, aims to build […]

February 9, 2024

System1 reveals early Super Bowl ad leaders

Advertisers are bringing the laughs to win over audiences with their gameday spots as Super Bowl LVIII approaches on February 11th. According to data from System1, The Creative Effectiveness Platform, Michelob ULTRA, Hellmann’s and T-Mobile currently rank as the public’s favourite (and thus most effective) big game ads. System1’s Test Your Ad platform tests consumers’ […]

February 8, 2024

Lexus sponsors Sky Sports Tennis

Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]

February 8, 2024

Forecast: Global ad spend to grow faster in 2024

Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider […]

February 7, 2024

Amagi ADS PLUS strikes deal with ShowHeroes

Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, has announced a strategic partnership with ShowHeroes, a prominent player in the global digital advertising space. This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies […]

February 7, 2024

Research: UK consumers won’t pay to remove Prime ads

Survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveal that the majority of UK consumers aren’t prepared to pay to go ad free on the Prime Video streaming service. Starting from February 5th, Amazon Prime members in the UK will have to pay an extra £2.99 […]

February 5, 2024

Paramount end game?

It seems like we’ve been waiting for ‘the other shoe to drop’ and someone to buy Paramount for a long time. Even the group’s own CEO holds staff ‘town halls’ openly discussing likely bids while enjoining them to concentrate on their jobs and his own growth plans. That will be a good trick, if they […]

February 1, 2024

Veset launches AdWise ad-insertion platform

Veset, developer of Veset Nimbus, the SaaS platform for broadcasters, media content owners, and service providers, has announced the release of its new ad-insertion platform, Veset AdWise. Veset AdWise is an in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer […]

February 1, 2024