Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in 2022 and outrun the growth in total advertising spending. The IAB expects digital to have the […]

Football may not be coming home for England fans, but it’s not just the Spanish that will be celebrating success at Euro 2024. Data insights from Yospace, the dynamic ad insertion company, gathered from ad-funded broadcaster customers across four continents, show that almost 6 billion addressable ads were stitched across the four weeks of the […]

UK PSB Channel 4 has confirmed that all advertising on its network during coverage of the Paris 2024 Paralympic Games will carry subtitles – enhancing Channel 4’s commitment to making its coverage of the Games the most accessible yet. The announcement builds on its recent commitment that every broadcast of live sporting action from the […]

BBC Studios and Samsung TV Plus are to expand two BBC FAST channel brands in EMEA. BBC Drama will make its debut in MENA on Samsung TV Plus whilst Top Gear launches on Samsung TV Plus across MENA, Italy, Spain, France, Germany,  Norway, Sweden and Denmark. Already available in Spain, Italy and France on Samsung […]

DoubleVerify (DV), a software platform platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, with brand safety and suitability violations surpassing the global benchmark. UK violations stand at 7.6 […]

Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]

The DVB Steering Board has approved the publication of an update to DVB’s Targeted Advertising specifications as well as commercial requirements for the addition of a new CDN-related functionality to DVB-I and DVB-DASH. Both documents are available from the DVB specification library as BlueBooks. DVB’s specifications for Targeted Advertising come in three parts. DVB-TA Part […]

VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp’s big data and tech […]

Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]