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Swrve supports OTT platforms

Swrve, the US specialist in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support digital media streaming platforms, including Apple TV, Roku, Android TV, and…

Broadcasters need Advanced Advertising to compete with online

International research and strategy consultancy MTM has released a report that explores US industry perspectives on the future of live and linear broadcasting in an OTT world The research, sponsored…

UK broadcasters launch The Big TV Festival

UK commercial broadcasters Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. Co-produced with Thinkbox, the marketing body for…

Research: Mobile 2nd-largest ad medium

Research: Mobile 2nd-largest ad medium

Mobile adspend across all formats is expected to reach $98.3 billion (€82.9bn) in 2017, representing almost a quarter (23 per cent) of worldwide advertising expenditure, according to new analysis from…

Innovid survey: Video marketing expectations for 2018

Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers…

Digital advertising growth fuelled by mobile and video

IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5 per cent to €22.2 billion for the…

UK TV ad market readies for Xmas boom

UK TV ad market readies for Xmas boom

UK advertisers are expected to commit £1.2 billion (€1.34bn) on TV ads in the coming weeks, with a record-breaking £6 billion projected to be spent on all forms of marketing…

Spain: Record pay-TV revenues

Pay-TV revenues are overtaking FTA advertising revenues for the first time in Spain, according to the latest report from regulatory body CNMC. Total pay-TV revenues grew by 14.8 per cent…

ISPs ordered to ditch misleading speed claims

ISPs ordered to ditch misleading speed claims

A new ASA (Advertising Standards Authority) ruling means broadband firms will no longer be able to advertise their fast net services based on the speeds just a few customers get.…

UK advertising to grow to £19.8bn

UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8 per cent…