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Tremor acquires News Corp’s Unruly

Tremor International, a global player in video advertising technologies, has reached an agreement to acquire Unruly, News Corp’s programmatic video marketplace. News Corp is receiving 6.91 per cent of Tremor…

Toyota, BP sponsor C4’s Paralympic games

Toyota, BP sponsor C4’s Paralympic games

Channel 4 has signed agreements with Toyota and BP to become joint sponsors of programming across the Tokyo 2020 Paralympic Games. The two deals will see official IPC and BPA…

Survey: Half of Brits want end of BBC licence

Survey: Half of Brits want end of BBC licence

A YouGov poll for The Times suggests that half of Britons support a commercial model for the BBC and would like the broadcaster to make its money through advertisements or…

Verizon Media head: ‘2020 streaming’s biggest year yet’

Content will achieve unprecedented global reach, empowering content creators to push boundaries and think beyond historical geographical and technical barriers, according to Ralf Jacob, President of Verizon Media. Jacob has…

Video watermarking boost for Dynamic Ad Insertion

Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the…

2020 not predictable, but anyway…

Most years in digital media could be captioned “a significant year of change [development], [evolution], [revolution]”, your precise description choice probably depending on your perspective. 2020 will, I think, be…

CMA updates on digital giants’ ad domination

CMA updates on digital giants’ ad domination

The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new…

Italy: Broadband ties with DTT for main TV access

Broadband will become the primary mode of access to TV in Italy in the period 2019-2021, along with DTT, according to the latest ITMedia Consulting Report on the state of…

ASA: Children’s exposure to gambling, HFSS ads declines

ASA: Children’s exposure to gambling, HFSS ads declines

The ASA (Advertising Standards Authority) has published a new round of figures showing rates of children’s exposure to age-restricted TV ads, namely, ads for alcohol, gambling and food and soft…

Synamedia: “Cross-service TV bundles centre stage in 2020”

Jean-Marc Racine, Chief Product Officer, Synamedia has offered his 2020 industry predictions, forecasting that new ecosystems and partnerships will boost the demand for linear TV addressable advertising, and that cross-service…

IDC: EU connected device data revenue opportunity of $10.5bn by 2022

International Data Corporation (IDC) has revealed its European predictions for 2020 and beyond. The predictions were presented in a live webinar hosted by Thomas Meyer (GM and group VP) and…

Hulu: Binge watching ad experience

Hulu: Binge watching ad experience

US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post,…

NBCU partners with TVSquared

NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, a specialist in TV attribution. Effective immediately, all 42 NBC and Telemundo owned…

Analysis: Tesco tops this year’s Xmas TV ad rankings

Analysis: Tesco tops this year’s Xmas TV ad rankings

Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the…

Australia: hoppr targets 10m homes with Technicolor

Australian advertising technology company hoppr is seeking to roll out its digital advertising platform to more than 10 million households globally over the next 24 months. The company has formed…