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SpotX expands Measurement and Attribution Suite to CTV

SpotX, the global video advertising platform, has announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across…

YouTube Select solution for advertisers

Suggesting that helping users connect with their audience is its top priority, now having become especially important as digital takes precedence in how people interact, communicate, and stay connected, and…

Ancestry sponsors Sky History

Sky Media has announced that Ancestry, the family history website, will be the channel sponsor of Sky History and Sky History2. The agreement will build on the brand’s strong awareness…

Analyst: Ad market set for tough 2020

Analyst: Ad market set for tough 2020

Global advertising revenue will drop by at least 7.4 per cent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income…

Data: Lockdown shreds UK ad spend

In what was a difficult month for businesses across the UK and the world, advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers, Nielsen…

Media analysts discuss pandemic impacts

Analysts at research firm Ampere Analysis are publishing a regular podcast discussing the impact of the Coronavirus pandemic on the entertainment industry. Here is a top line summary of the…

FreeWheel, Adform simplify programmatic buying

FreeWheel, a Comcast Company and provider of video advertising software, has announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership seeks to make programmatic…

SpotX partners with Pluto TV LatAm

SpotX, the video advertising platform, has announced a new strategic partnership with Pluto TV, the AVoD service. As part of the collaboration, SpotX will be a programmatic partner working with…

Report: Covid-19 sees decline in CTV ad impressions

Video ad impressions on connected TV (CTV) platforms dropped to 37 per cent of all ad impressions in Q1 2020, a decline of over 21 per cent from Q4 2019,…

NBCUniversal, Sky launch global ad offering

NBCUniversal and Sky have launched a new global business offering. Advertising and partnership opportunities across both media companies, from Sky’s global IP to international news, will now be available for…

Study: Most UK consumers don’t trust social media ads

Study: Most UK consumers don’t trust social media ads

Kantar, the data, insights and consulting company has published a report revealing that social media is the least trusted channel of communication in the UK, while print and broadcast media…

Verizon Media scores Dugout deal

Advertising and content technology specialist Verizon Media and digital media company Dugout have struck a new global partnership, bringing Verizon Media new exclusive advertising packages to market through its sales…

Report: How could Covid-19 change AR/VR’s future?

Covid-19 is impacting the lives of billions. Early stage technology markets such as virtual and augmented reality are trivial by comparison. However, AR/VR companies are dealing with knock-on effects both…

Scripps & ViacomCBS join Project OAR

Scripps & ViacomCBS join Project OAR

The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage,…

Media analysts discuss Covid-19 impacts

Analysts at research firm Ampere Analysis are publishing a regular podcast discussing the impact of the Coronavirus pandemic on the entertainment industry. Here is a top line summary of the…