A study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer — typically in premium TV shows — at 81 per cent. Shorter, professionally produced videos — 5 minutes to 20 minutes long — only get a 62 per cent completion rate. “Length […]
The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111 million viewers on the Fox network. Sunday’s 45th Super Bowl beat last year’s CBS record audience by 4.5 million. Advertisers paid a record $3 million […]
Jason Kilar, the chief executive of Hulu has criticised their traditional television business model. In a blog Kilar said “traditional TV has too many ads” while Hulu’s advertising is “twice as effective as traditional TV video advertising”. Kilar continued “In the near to mid term, we anticipate being able to generate higher advertising returns than […]
Miniweb, the cloud-based video distribution platform for connected TVs, has signed an exclusive, international advertising sales agreement with smartclip – the online video advertising sales network. The deal will generate advertising revenues from Miniweb’s connected TV application, woomi. Advertisers will roll out campaigns across woomi over the next few months, supported by an already strong […]
Mobile ad network Velti has raised over $150 million in an initial public offering in the US. Stocks for the Irish-based company started trading on the Nasdaq and share prices rose 25 per cent. Velti reported total revenues of $38 million for the six months to June 30th 2010, representing a 170 per cent increase […]
The UK media buyer STRATA’s quarterly survey of major advertising firms found that for the first time since the survey began in 2008, over half of the respondents expressed an increase in business. The survey also discovered that digital advertising demand has decreased, with mobile advertising not yet living up to industry hype. Over the […]
A new report from investment bankers Morgan Stanley says that TV advertising in Spain, which suffered badly during 2008-9, will again grow this year by about 10 per cent and achieve Europe’s strongest momentum. Elsewhere in Europe TV advertising will remain stagnant in France (around zero growth), an improving 2-5 per cent in the UK, […]
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]