SpotX, the global video advertising platform, today announced the release of its 2021 Global Video Advertising Trends report. The findings aim to help ad tech leaders, marketers, and agencies prioritise their 2021 plans by sharing predictions and trends for the upcoming year. “With the incredible growth of digital TV and streaming in the past year, […]
Research commissioned by global digital media company, Dugout, finds over two-thirds of publishers (72 per cent) say video advertising can drive higher revenues for their business compared to other formats and channels, and 87 per cent say it improves user experience. The research investigates where publishers and advertisers see opportunities for video advertising and explores the […]
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers accountable, and performant advertising technology for brands to buy addressable media. This association enables advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a brand-safe environment. With this offering, brands can purchase premium inventory through Programmatic Guaranteed (PG) and […]
Multichannel programmer Discovery has revealed details of its SVoD service, discovery+. Declaring the day to be “very special and historic” for the company, President and CEO David Zaslav confirmed the global launch of what it calls a “definitive” non-fiction, real-life subscription streaming service, debuting in the US on January 4th, 2021. The new service will […]
The FTTH Council Europe says it is time to act on misleading advertising after publishing a report, Identifying European Best Practice in Fibre Advertising, which finds that European consumers are confused about the terms used to market broadband access technologies, and find it difficult to identify which networks provide the best performance. Consumers often think […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and MediaMath, the independent advertising technology company, have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform. This capability uses frame-by-frame visual recognition and second-by-second audio processing to […]
The World Advertising Research Centre (WARC) in its latest report says that the Covid-19 pandemic has slashed about $63 billion (€52.6bn) from 2020’s ad-spend. WARC says there will be a 10.2 per cent fall in 2020 to about $557.3 billion. The research says that it will take two full years before the global ad-market to […]
Velocix has unveiled a new cloud-native video advertising and stream personalisation service that enables pay-TV operators, broadcasters, and streaming services to generate higher revenues from every stream they deliver. The fully-hosted and managed software-as-a-service solution, called Cloud VPP, supports multiple stream personalisation workflows, including digital and programmatic video advertising, alternate content insertion, and content blackout […]
Tech giants will be subject to a new regime to give UK consumers more choice and control over their data, help small businesses thrive, and ensure news outlets are not forced out by their bigger rivals. A dedicated Digital Markets Unit, which will be set up within the Competition and Markets Authority (CMA), will work […]
Movistar, the Spanish pay-TV service, has launched targeted TV with personalised advertising in partnership with agency Havas Media and brands including Hyundai, Carrefour and True Instinct by Nature’s Variety. Under the initiative, when a household is watching linear channel #0 it will be served with commercials conjured from the composition, tastes and preferences of the […]