Argos is to become the brand new headline sponsor for ITV soap Coronation Street – only the fourth in the show’s 60 year history. The campaign, facilitated by Omnicom Media Group’s PHD and Drum, will be a fully-integrated partnership including broadcast, hub, product placement and extensive off-air activation. News of the partnership was confirmed by […]
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]
Extreme Reach has published its Q3 Video Benchmarks Report – an industry report outlining trends and ad performance metrics for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September. Key findings from the report include: CTV leads in the share of impressions by device: At 39 per cent, […]
ITV’s advanced advertising service Planet V has confirmed that Samsung TV Plus will become the platform’s first 3rd party publisher partner in early 2021. The transformative new agreement reached between ITV and Samsung Ads will enable Planet V buyers to access Samsung TV Plus inventory for planning and buying via the Planet V workflow. With […]
McVitie’s will be the new headline sponsor of ITV’s flagship entertainment show, Britain’s Got Talent, in 2021. With a shared vision of bringing people together, the collaboration will see two of the UK’s most iconic brands join forces ahead of the forthcoming 15th series next year. The sponsorship announcement follows the launch of McVitie’s ‘Too […]
Integral Ad Science (IAS), a global player in digital ad verification, has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 Industry Pulse Report, […]
Nielsen has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, aims to evolve the current metrics that underpin the video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 […]
MediaMath, the independent advertising technology company, has announced the global availability of its SOURCE digital media ecosystem – an accountable, addressable and aligned digital media supply chain. Working with partners to align the interests of brands, agencies, publishers and technology providers, MediaMath says it has created a transparent digital media ecosystem built to navigate the […]
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to shrink by 7.5 per cent to $587 billion (€484.8bn) across 2020 as a whole, according to Zenith’s Advertising Expenditure Forecasts. This is a marked improvement on Zenith’s forecast of […]
SpotX, the global video advertising platform, today announced the release of its 2021 Global Video Advertising Trends report. The findings aim to help ad tech leaders, marketers, and agencies prioritise their 2021 plans by sharing predictions and trends for the upcoming year. “With the incredible growth of digital TV and streaming in the past year, […]