Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]
TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]
Liz Corbin, EBU Deputy Media Director/Head of News, has been promoted to Director of News, effective immediately. She will report directly to Noel Curran, EBU Director General. Corbin joined the EBU in January 2020, having worked for the BBC across television and digital journalism for over 18 years, most recently as Head of News for […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]
With a gambling industry worth upwards of £15 billion in the UK, it is only normal that the different players in the sector would work hard for a larger market share. Consumers also don’t mind being courted; they want to be reminded of their options at every opportunity they get, and even better, they do […]
Channel 4 Sales has secured car manufacturer Alfa Romeo as the brand partner for Film4’s 9pm film slot. The deal with Alfa Romeo will run for a period of 12-months, starting from April 14th. Brokered by Starcom, the partnership enables Alfa Romeo to have a consistent presence across 365 films a year, aligning with Film4’s […]
Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running until the end of June, the sponsorship comes at a time when the weather is getting warmer and aims to encourage parents and kids to reach […]
Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behaviour when it comes to subscription streaming services. According to the study, half of TV content viewers (52 per cent) have cancelled or lost access to at least one of their […]
The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]
Research reveals that S4C’s economic contribution has resulted in 1,900 jobs and generated £136 million (€159m) for the Welsh economy. The research was carried out by Wavehill for the public broadcaster, to measure S4C’s economic and social impact on Wales and beyond for the 2022-23 financial year. The report shows that S4C, which broadcasts over […]