Advanced Television

Broadcast

OnlyFans sponsors DAZN fight nights

OnlyFans is teaming up with sports streaming service DAZN in a major sponsorship and content partnership across a series of fight nights over the next 12 months. The announcement comes following the Devin Haney and Ryan Garcia fight on April 20th in New York, where the long term rivals battled it out before Garcia defeated […]

April 23, 2024

IBC launches 2024 Innovation Awards

IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its 2024 Innovation Awards, as nominations are now open. This year’s awards bring together under one umbrella IBC’s innovation and social impact awards to enable a single celebration of different industry advances across five categories. All parts […]

April 23, 2024

Deutsche Telekom ad alliance with Equativ

Deutsche Telekom, majority owner of T-Mobile, has announced a partnership with Equativ for targetable TV advertising through programmatic marketing in Germany. The alliance aims to empower advertisers to minimise unnecessary expenditures while airing their commercials, and at the same time connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer […]

April 23, 2024

Canada: Realmadrid TV on Pluto TV

Pluto TV has announced the launch of the Realmadrid TV channel in Canada. Available immediately, fans of the football club in Canada will have access to exclsuive content pertaining to the team. Realmadrid TV features a variety of content around the club including latest news, interviews with players, coaches, and staff members, magazine shows, behind […]

April 23, 2024

Report: FTA sport worth €4.9bn to European economy

An independent report commissioned by the EBU from Oxford Economics estimates that the economic impact of public service media (PSM) sports broadcasting contributed €4.9 billion to Europe’s GDP and supported over 60,000 jobs in 2022. The findings include direct contributions from content production and broadcasting and significant indirect and induced impacts due to supply chain […]

April 22, 2024

Is terrestrial TV actually being replaced by streaming?

For the last decade or so, we’ve heard a lot of prominent voices in the entertainment industry claim that the rise of streaming services spells the inevitable death of traditional TV broadcasts. For all these predictions, terrestrial TV platforms are still very much around alongside their streaming counterparts around the world, and the balance is […]

April 22, 2024

Freeview: Nearly 23m TVs sold since 2014

Freeview has revealed that is has sold nearly 23 million TVs since 2014, according to GFK, PTV Panel. That’s more than enough TV sets to entertain the entire populations of London, Manchester, Birmingham, Leeds and Glasgow combined. Freeview offers more than 70 standard and a selection of HD live channels, 30 radio stations and 12 […]

April 22, 2024

SkyShowtime, Paramount ad sales partnership

SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide advertisers with unified access to premium advertising in 20+ European markets. SkyShowtime’s new Standard with Ads plan will be available from […]

April 22, 2024

BBC invests £6m into BBC Bitesize

BBC Children’s and Education has announced a £6 million (€6.9m) investment into its online education platform, BBC Bitesize. The BBC says that “BBC Bitesize will become the most personalised, trusted and free to access learning platform for the next generation”, as the corporation celebrates 100 years of its education content. To celebrate 100 years of […]

April 22, 2024

UKTV Ventures partners with Elder

UKTV has announced that it has invested in the online care marketplace, Elder, using its multi-million pound investment fund, UKTV Ventures. Elder was created to connect older people and their families with independent carers across the UK to enable personalised one-to-one care at home.  Elder’s proprietary technology uses hundreds of different data points including conditions, […]

April 22, 2024