The 2008 Beijing Olympic Games will lift television's share of the global advertising market to record levels next year, despite the medium losing market share in North America and parts of Europe, reports the global media buying and planning group ZenithOptimedia. According to Zenith's World Advertising Expenditure Forecast, worldwide television advertising spending in 2008 will […]
From David Del Valle in Madrid Spain’s largest cable company ONO is the market leader in terms of audience ratings in the Spanish pay-TV market. The company pulled in an average share of 7.4 per cent in September, well ahead of Digital Plus, with 4.06 per cent, or Imagenio and other pay-TV operators, with 5.17 […]
Polish cable operator Multimedia Polska has launched the first VOD service in the country. The service is initially available in the cities of Gdynia, Kalisz, Lublin, Lódz, Olsztyn and Torun, which together account for around 90 per cent, or 450,000 homes, of its subscriber base. The library currently consists of 600 titles, though the total […]
From David Del Valle in Madrid The booming IPTV market is boosting the growth of the pay-TV in Spain. Over the last year, pay-TV captured 275,000 new clients up to a total of 3.5 million pay-TV subscribers in the country, with a penetration rate of 22.3 per cent, according to the latest report produced by […]
Chellomedia, the European content division of Liberty Global, and HIT Entertainment, independent children's entertainment producer and rights owner, have confirmed a joint venture to launch an international pre-school TV channel. At the same time, Chellomedia has separately acquired JimJam, the leading pre-school channel, which is currently available in Italy on the Sky Italia platform. Together, […]
Modern Times Group (MTG) is restructuring the Viasat DTH satellite pay-TV offerings in Scandinavia. Viewers will now have more than 20 different options of how they structure their pay-TV channel packages. Subscribers will be able to choose between three thematic packages of broad entertainment channels, international documentary and news channels, and children's and music channels, […]
From Branislav Pekic in Rome A total of 83 million households, out of a total of 166 million in 20 Western European countries, receive digital TV services, according to the latest survey conducted by the Milan-based e-Media Institute. At the end of June 2007, the number of families capable of receiving digital TV services represented […]
NBC Universal International is to organise its digital efforts into two parallel strands: New Media Licensing and Digital Assets. New Media Licensing is led by Beth Minehart, based in LA, and will lead a regionally focused sales organisation responsible for licensing efforts encompassing all forms of international new media, including EST, VOD and SVOD, through […]
Virgin Media is aiming to position its channel as a destination for 'proper telly'. The launch campaign aims to promote the Virgin 1 channel on satellite, cable and Freeview ahead of its launch on 1 October.. The ads are interspersed with statements such as “No soaps”, “No makeovers” and “No nonsense”, which aim to create […]
Within the next five years, Americans will be spending more than a third of their daily TV-viewing time watching on-demand programs rather than regularly scheduled shows and events, according to a new forecast by Pike Fischer. In a report on video-on-demand (VOD) usage, the market research firm says that the majority of households in the […]