Advanced Television

Broadcast

Five VOD to go free

UK broadcaster Five is set to expand its online TV download offering in the new year. Five intends to move away from making paid for content viewable in a 14-day window and to instead offer an ad-suppoorted VOD service. The broadcaster is also reportedly looking into gaining carriage on a pay-TV platform such as Virgin […]

October 26, 2007

AT&T shopping for DTH?

AT&T has been rumoured to be examining a bid for a DTH operator for some time and is now set to pounce, according to reports. The telco is said to have been consulting lawyers in Washington to see how long it would take to get government approval to buy either EchoStar Communications or DirecTV. The […]

October 26, 2007

ASA cans Sky ad

The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices […]

October 25, 2007

IP-Prime and Packet Vision ad insertion for IPTV

SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local ads. SES says using Packet Vision’s advanced IP-based advertising solution, operators offering IP-Prime service will be able to maximise the use of their local ad […]

October 25, 2007

Broadcasters lose on poor download

New research from Vividas reveals that issues including complicated set up, slow to download files and crashing content are cited as a major barrier to consumer take-up of watching video online. The research also shows that poor picture quality and incomplete downloads cost a quarter of broadcasters up to £10,000 (E14.5k) in customer refunds and […]

October 25, 2007

ITN content free on iTunes

ITN is making its mobile news and entertainment content available for free to ipod users and other portable video players. The deal will allow customers to download ITN's latest news and entertainment programming from Apple's iTunes. The service will be funded by a short pre-roll advertisement on each download.

October 25, 2007

Pay-TV pilot on DTT in Spain

TV producer Mediapro, technology company SIDSA, electronic manufacturer SIEMENS-InOutTV, Consultancy firm SDIdigital and operador Telecom Castilla-La Mancha, along with the Town Council of Alcázar de San Juan, have launched a pay-TV pilot. The six companies are offering a pay-per-view football match from the Italian Football League, as well as successful films from the producers Filmax […]

October 24, 2007

TV still works for brands

Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]

October 22, 2007

NBC 30 day downloads

NBC Universal said it would soon permit consumers to download many of NBC's most popular programmes free to personal computers and other devices for one week immediately after their broadcasts. The service, which is set to start in November, comes less than three weeks after NBC Universal said it was pulling its programmes out of […]

October 21, 2007

80%+ UK homes are digital

Almost 85 per cent of UK homes now have digital television on their main set Ofcom says. Household take up of digital television – via Freeview, digital satellite or cable TV – stood at 84 per cent at the end of June, up from 80.5 per cent three months earlier, according to the media regulator’s […]

October 21, 2007