Viewing content on-the-go via a portable device is not seeing any noticeable increase in the UK. Sam Tuck, Associate Director at market research institute GfK, said the firm fully expected to see an increase in the uptake – but in recent years it’s simply not happened. Speaking at the Brand Licensing Europe event in London, […]
Netflix received a €57,000 tax rebate from the UK government in 2018, despite making an estimated £700 million from UK subscribers. A report in The Guardian states Netflix’s UK financial filing shows the company reported revenues of €48 million last year, and pre-tax profits of €2.3 million, because the hundreds of millions of pounds it […]
Global analyst firm CCS Insight has revealed its predictions for 2020 and beyond. Covering topics from the future of 5G, through the rise of bias testing in AI and the digitising of sports, the CCS Insight Predictions seek to guide and influence the thinking of top and emerging technology companies around the world. The predictions […]
According to a study from research firm Médiamétrie, 17.3 million French viewers have requested at least one SVoD product in the last twelve months, three million more than last year. Netflix tops the most-watched SVoD services, counting four in users five over the last twelve months. Series are the most watched content on the platform […]
Research commissioned by OpenX, the independent advertising exchange, in partnership with The Harris Poll, demonstrates the UK’s changing viewing habits as the streaming wars continue to heat up in the months before Christmas. It’s no secret that
Australia has the sixth highest household SVoD household penetration globally. In recent research, Ampere Analysis predicts that SVoD household penetration in Australia will reach 65 per cent by the end of 2019, making it an extremely attractive market to streamers. Amazon, in particular, has been aggressively targeting the market here to meet growing subscriber demand. […]
Entertainment technology and audience insights specialist TiVo has revealed TiVo+, its new video network and TiVo EDGE, which it describes as its most advanced device ever for home entertainment viewing. “Today people face confusion and overwhelming choice when it comes to home entertainment – US households have an average of 7.2 entertainment subscriptions, and that’s […]
According to French daily Le Figaro, the French National Cinema Institute is to slightly trim the special tax levied on broadcasters to support French cinema. The tax could drop from 5.65 per cent of a broadcaster’s advertising revenue to 5.15 per cent. However, OTT services such as Netflix, will see their tax rate rise from […]
The outlook for TV ad revenues in Spain this year and next paints a gloomy picture. A report from Zenith Media reveals that TV advertising on commercial TV channels will fall by 2.5 per cent this year, and by another 2.8 per cent in 2020. TV ads in pay TV, however, will grow by 3.5 […]
In the latest issue of Euromedia we look at the dawning of the era of D2C. It is, I suppose, the natural evolution of the stunning success of the era of SVoD as exemplified by the ‘world domination’ of Netflix. Netflix has achieved much: it has disintermediated traditional gatekeepers, it has changed viewing habits and […]