Media workflow specialist Bitcentral has acquired direct-to-consumer video publishing solution provider Powr.tv. The Powr.tv end-to-end platform allows media networks and content owners to deploy OTT and mobile applications rapidly, broaden their reach to new audiences, and increase their revenue. Since its inception in 2016, Powr.tv’s OTT publishing platform has quickly grown to 10 million+ cumulative […]

Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]

Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to mobile data and analytics company App Annie’s State of Mobile 2022 report. “Mobile is the Greatest of All Time and the go-to device of the future,” asserts Theodore Krantz, Chief Executive Officer. “The big screen is slowly dying […]

Allen Media Digital has launched SPORTS.TV, a new free-streaming platform. The SPORTS.TV app aggregates sports, news, movies, documentaries and entertainment networks, as well as local US broadcast television stations, connecting sports fans to their favourite sports, teams, games, players, highlights, podcasts and scores on every device for free. Providing an intuitive, multi–screen experience, SPORTS.TV is […]

Consumers average more than 90 minutes of smartphone gaming and approximately 7 separate gaming sessions per day, according to Global Wireless Solutions’ (GWS) State of Mobile Gaming in 2021. But heavy gaming app usage across all ages and genders isn’t translating to a significant financial investment, as more than half (55 per cent) of mobile […]

In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]

Following the launch earlier in November of TikTok TV in the US and Canada with Amazon Fire TV as its first partner, the TikTok TV app is now available on Google TV and other Android TV OS devices, LG Smart TVs, and Samsung Smart TVs. “We’re taking TikTok to the big screen in the living […]

Mobile marketing analytics platform Adjust has released its E-commerce App Report 2021: Top Trends in Mobile Shopping With Insights From Sensor Tower. The global report finds that in-app revenue has increased significantly in 2021, with May being the biggest month so far. Based on Adjust’s e-commerce app revenue trends from 2020 — when October, November, […]

Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]

Al Jazeera Media Network has launched a new application utilising the Unified Mobile Platform (uMP) for the Network’s website content. The app is available on the App store and Google Play, and is compatible with smartphones and tablets. The app takes advantage of the new unified Content Management System (uCMS) architecture using GraphQL to simultaneously […]