Mobile Ads grow more than expected
The UK's mobile advertising spend rose higher than expected in 2008 to £28.6 million (E32m), according to a study from the digital marketing trade body Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Spending doubled in size on a like for like basis in 2008, jumping 99.2 percent year on year, as more British brands invested […]