Findings from the Ericsson ConsumerLab study suggest that linear and VoD viewing will be almost equal in just three years, with 50 per cent of all viewing being done on a mobile screen, with half of this done on the smartphone alone. The eighth edition of Ericsson’s annual ConsumerLab TV and Media report details the […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, partnered with Tremor Video DSP for a scientific media trial that explored and measured the impact of interactive video ads across three screens, including tablet, PC, and mobile devices. The report, entitled The Interactive Effect: A Key […]
Following the announcement on October 1st of a tentative carriage deal that averted a potential blackout of Disney-owned channels in nearly 2.6 million homes in the greater New York area served by the cable MSO Altice USA’s Optimum cable TV service, Altice USA and The Walt Disney Company have announced a comprehensive distribution agreement to […]
Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85 per cent, which will help boost overall digital ad spend to $1.21 billion, according to eMarketer’s latest media ad spend forecast. Further […]
Channel 2 News, Israel’s leading news broadcaster, has partnered with Elastic Media, a media-tech company, to deliver their broadcasts to smartphone and tablet devices in a new, fully personalised, interactive viewing experience dubbed “Touchable TV”. Itay Filiba, Head of Digital Products at Channel 2 News, said: “We produce more than 6 different live TV shows […]
Viewers watched on average for 3 hours and 48 minutes per day per person in the first half of 2017 in the top 5 countries in Europe (France, Germany, UK, Spain and Italy), with TV unquestionably remaining the preferred screen, states the mid-year review from Eurodata TV Worldwide and TAPE Consultancy. However, the trend to […]
AR/VR has become a two speed market, with mobile AR set to have over twice the installed base at launch in 2017 than the entire AR/VR headset market by 2021. Apple ARKit, Google ARCore and Facebook Camera Effects platforms could have 900 million installed base by the end of 2018, with their launch changing the […]
Vodafone has launched Vodafone Video Pass in Spain, allowing subscribers to watch unlimited streamed TV without using their data allowance. The Video Pass is priced at €8 for 720p image resolution and €17 for HD TV content up to 1080p. With the Pass, subscribers will be able to watch all content from OTT services like […]
The Social Market Foundation (SMF) – an independent, non-partisan think tank – says that big companies in UK sectors such as broadband, mobile telephony and personal banking don’t face enough competition, meaning that consumers are hit with a lack of choice, higher prices and underinvestment, suggesting that part of the increased concentration seen in the […]
NOS and Vodafone Portugal have signed a national infrastructure development and sharing agreement, which will allow them to launch commercial offers on the shared network, starting from 2018. According to NOS, the agreement foresees the reciprocal sharing of dark fibre in about 2.6 million homes, with both company sharing the required investment equally. This partnership […]