Young viewers value public-service television as much as older generations, according to research conducted for UK free-to-air platform Freeview. The streaming generation has given a powerful vote of confidence to free-to-view TV as lockdown sees young people placing high value on the four public service broadcasters – BBC, ITV, C4 and Channel 5 – for […]
Seven out of ten Brits aren’t prepared to spend more than £20 (€22.50) per month on streaming services, a drop of £5 compared to September 2019 when the same proportion of the population was willing to spend up to £25, according to research by advertising technology company The Trade Desk. This could mean a reduction […]
Video software provider Synamedia has unveiled the first in a series of reports designed to broaden understanding of global sports piracy in order to protect the value of sports rights. The Charting Global Sports Piracy report draws on results from a 10-country study of over 6,000 sports fans conducted
The average US adult will spend the equivalent of 44 years of their life staring at screens. Research polling 2,000 adults in the US found more than 6,259 hours a year are spent glued to gadgets such as phones, laptops and televisions. That equates to 382,652 hours and 48 minutes over the average adult lifetime […]
Who are the new Indian online video viewers? According to Google, they’re 15-34 year-olds (73 per cent) who Google videos whenever they wish to learn something. The search giant revealed these details in a report titled the Indian online video viewer based on viewership patterns and behaviour on its video-streaming platform, YouTube. The report highlights […]
Interpret newest GameByte report, which tracks the gaming behaviour of kids age 3-12 in the US, has revealed a clear leader in the video content wars among younger gamers. Across mobile, console, and PC, YouTube is consistently ranked within the top-3 main sources for kids to learn about new games. For mobile game information in […]
An important challenge facing media industries today is whether and how copyright policy should be adapted to the realities of the digital age. The invention and subsequent adoption of filesharing technologies has eroded the strength of copyright law across many countries, and research has shown that digital piracy reduces sales of music and motion picture […]
Findings from a US consumer survey carried out by analyst firm Parks Associates suggest new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the ‘Big 3’ Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ […]
Data insights and consulting company Kantar has launched its new Entertainment On Demand service in the UK, designed to help entertainment industry and investors understand the full entertainment subscription service consumer journey. The service reveals the following consumer behaviours in the three months to April: > 6 million new video streaming subscriptions were purchased across […]
UK comms regulator Ofcom has published its regular research on how people are receiving and acting on news and information during the coronavirus pandemic. The report summarises the findings from week eight of the ‘lockdown’, including how people’s experiences and behaviour has changed from previous weeks. In week eight: more than nine in ten respondents […]