Television analytics platform TV Time has conducted a survey to gauge awareness and interest to subscribe to HBO Max prior to launch and what content appeals most to viewers, with Millennials expressing the highest level of intent to subscribe, and Older Gen X and Millennial audience segments most interested in HBO titles and Max Originals […]
Findings from consultancy firm Rethink Technology Research suggest that Covid-19 lockdowns provide an 8.9 per cent immediate lift to the SVoD market, which is projected to reach $72.3 billion (€66.05bn) and 775.8 million subscribers in 2025. According to the firm’s Subscription VoD peaks, as Covid-19 lockdown drives sales. SVoD Forecast to 2025 report, the global […]
The UK’s solid growth in subscription video on demand (SVoD) adoption is set to continue over the next five years, according to the UK SVOD Forecast, May 2020 from data and analytics company GlobalData. The total number of SVoD subscriptions is expected to double between 2019 and the end of 2024, rising from 22.4 million to […]
Global online TV episode and movie revenues will reach $167 billion (€189bn) in 2025, double the $83 billion recorded in 2019, according to the latest Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $16 billion will be added in 2020. SVoD’s share of OTT revenues will stay at
Major film titles have seen nearly three times as many links to illegal streams appearing online since the beginning of the lockdown period, reports UK intellectual property protection body FACT. Analysis of specific films
With net losses that were more than in any previous quarter, findings from research and analysis firm Leichtman Research Group (LRG) indicate that pay-TV providers in the US – representing about 95 per cent of the market – lost about 2,065,000 net video subscribers in Q1 2020, compared to a pro forma net loss of […]
During March, as lockdown came in to effect, 63.2 per cent of SVoD consumers in France watched content on Netflix, with Spanish series Elite proving the most popular title. Second place, with 30.5 per cent having used the service, was Amazon Prime Video, followed by MyTF1 VoD attracting 19.2 per cent. According to the VoD-SVoD […]
Global advertising revenue will drop by at least 7.4 per cent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income for media owners, according to technology research specialist Omdia. The 7.4 per cent drop represents Omdia’s best-case scenario, assuming the market will improve in the […]
Smart speakers are driving the home audio market forward, leading to Amazon and Google taking top spots in the brand share rankings according to data from Futuresource Consulting’s Worldwide Home Audio tracker. That is despite the supply chain challenges and disruption caused by Covid-19, which have applied downward pressure on the overall home audio market, […]
In what was a difficult month for businesses across the UK and the world, advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers, Nielsen data reveals. As Covid-19 hit the UK in March, total advertising spend on traditional channels – which includes TV, press, cinema, out of home and […]