A new ABI Research Technology Barometer study reveals that nearly 20 per cent of online consumers consider online video as a replacement for pay-TV – representing significant risk to the traditional TV operator business of as much as $16.8 billion in the US. With the US pay–TV household penetration set to decline approximately 0.5 per […]
In advance of TelcoTV, the largest conference and expo focused on video broadband network service providers in the US, a preview of results from the annual Heavy Reading State of the Video Consumer Survey have been released. Complete findings from the 2012 survey will be presented during a keynote address by Aditya Kishore, Senior Analyst, […]
If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in US primetime shows that Generation Y (ages 13 to 32) is 30 per cent less likely to be watching a TV network or channel “live” in the […]
A new study suggests that consumers’ devotion to TV programming remains strong – even though more of them are watching it online or on tablets. The results of a survey by TVGuide.com found that 42 per cent of US TV viewers reported watching more streamed content this year over last year. While the lion’s share […]
A report in the NY Times recounts TiVo research that underlines political stereotypes in the US: it seems Republicans are very interested in golf while registered Democrats seem to be partial to cartoons. The results come from an analysis assembled by TRA Inc. (TiVo Research and Analytics), and are based on a model that matches […]
The majority of British viewers have tried ‘dual screening’, with 86 per cent of smart device owners having used their phone, tablet or computer while watching TV, according to new research unveiled by media management company Red Bee Media. However, broadcasters, platforms and content owners have not yet succeeded in maximising their relationships with viewers […]
According to a study by Nielsen, game consoles drive an increase in overall time spent in front of a TV set, helping to balance a slightly lopsided TV time scale in which women historically spend more time watching TV than their male counterparts. In a blog post, the measurement and information specialist notes that in […]
Research from Futuresource Consulting and the MHL Consortium shows that spending on digital content is growing in all forms of entertainment and 30 per cent of UK smartphone owners stream video to their mobile phones. “Mobile video usage continues to accelerate and this is where MHL technology and its capabilities make a difference,” said Judy […]
Netflix shares rose this week after an analyst said customer satisfaction is on the rise recovering from the price hike last year. Citi Research said that more customers are satisfied with the movie streaming service. It cited better sentiment in Citi’s quarterly survey of 3,800 US Internet users, including about half that either had a […]
Consumer information and insight provider Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an Innovation Committee designed to collaborate on Nielsen’s mobile Television Audience Measurement initiative (mTAM). Nielsen and CIMM will further develop and test different approaches to television audience measurement using both passive and active applications on mobile phones, tablets, and […]