Advanced Television

Markets

Research identifies SVoD ARPU-driving factors

‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for? Hub Entertainment Research’s annual Monetization of Video study reveals that even with consumers feeling […]

July 16, 2024

Analysis: YouTube content spend grows

The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]

July 15, 2024

Forecast: Earth Observation satellites set to triple

The global Earth Observation (EO) satellite market is forecast undergo substantial growth over the coming decade, with the number of EO satellites in orbit expected to almost triple as the manufacturing market grows by 40 per cent and the value of the launch market increases by 55 per cent. The latest Earth Observation Satellite Systems […]

July 11, 2024

Research: How to measure SVoD success

Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information should be enriched with other dimensions of consumption. Noting that advertising investment within the television streaming market is forecast to grow from the more than […]

July 10, 2024By Colin Mann

Data: 5G connections near 2bn

The wireless telecommunications industry experienced another quarter of strong expansion and technological advancement, driven by the relentless advance of 5G technology, according to data from trade body 5G Americas and analyst firm Omdia. In the first quarter of 2024, the global adoption of 5G connections continued its steady climb, reaching nearly two billion with an […]

July 3, 2024

Forecast: Digital video subs set for sluggish growth

A study by Juniper Research, experts in the fintech and payments markets, forecasts that the global number of digital video subscriptions will grow by 14 per cent over the next five years; rising from 3.1 billion in 2024 to 3.5 billion in 2028. This slow growth can be attributed to subscription fatigue in developed markets. […]

July 2, 2024

Research: 57% Brits watch TV with evening meals

Ahead of the launch of UKTV’s new U streaming platform on July 16th, research from UKTV shows that Britain is a nation of TV addicts – with three and a half weeks a year spent in front of the television, the equivalent of four and a half years across an average adult’s lifetime. What’s more, […]

July 2, 2024

Data: Netflix leads UK streaming in Q2; Prime Video close

Netflix continues to hold the reins of the UK streaming market in Q2 2024 with Prime Video closely following behind a 1 per cent gap, according to data from JustWatch – the international streaming guide. Meanwhile, ITVX and Now TV closely battle for 5th place with equal market share. Apple TV+ and ITVX are at […]

June 28, 2024

Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard reports a significant 30 per cent drop in spending for streaming SVoD services, with the average US internet household spending about $63 (€58.91) per month […]

June 26, 2024

Report: 5G changing CSPs’ FWA strategies

Fixed Wireless Access (FWA) continues to grow in strength as a 5G use case for communications service providers (CSPs) globally with a sharp increase over the past year in the number of CSPs offering the service. The details, alongside Ericsson’s latest mobile industry forecasts, regional breakdowns and customer case studies, feature in the June 2024 […]

June 26, 2024