Findings from data, insights and consulting company Kantar’s Q2 2020 Entertainment On Demand service suggest that after a surge of 6 million SVoD sign-ups during the three months to April, which covered the early Covid-19 lockdown period and launch of Disney+, new subscriptions have fallen back to a more normal level, hitting 826K in Q2 […]
UK ad spend rose 2.9 per cent year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39 per cent slump in the second quarter as the impact of the Covid-19 crisis was felt across the industry. While the third quarter is expected to see relative improvement […]
Euroconsult has revised its forecast for the satellite connectivity and video market to account for the impact of Covid-19. The pandemic has deeply impacted maritime and in-flight connectivity demand, and to a lesser extent other segments such as enterprise networks. It remains to be seen how long those markets will take to recover. Long-term market […]
Eighty-two per cent of media-tech companies have reported an impact on the ability to create new content since lockdown began, with nearly 75 per cent having to change their focus or pivot, and over half (54 per cent) recording a loss of revenue, despite the surge in consumer consumption during the same period. That’s according […]
Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]
Global spending on broadband access equipment and CPE is expected to drop 7 per cent in 2020, dipping to $11.4 billion, before increasing 5 per cent in 2021 according to market research firm Dell’Oro Group. Their forecast from January 2020 anticipated a 5 per cent decline in total revenue in 2020. Dell’Oro Group has, however, […]
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]
Worldwide 5G network infrastructure market revenue will almost double in 2020 to reach $8.1 billion (€6.9bn), according to the latest forecast by research and advisory company Gartner. Total wireless infrastructure revenue is expected to decline 4.4 per cent to $38.1 billion in 2020. Investment by communications service providers (CSPs) in 5G network infrastructure accounted for […]
Japan’s total pay-TV services revenue is set to register a compound annual growth rate (CAGR) of 1.9 per cent during 2019-2024, increasing from $8.9 billion (€7.6bn) in 2019 to $9.8 billion in 2024, according to revised pay-TV forecasts from data and analytics company GlobalData. GlobalData’s Japan Telecom Operators Country Intelligence Report indicates that the overall […]
A report from the IoT market research firm Berg Insight says that the global number of cellular IoT subscribers increased by 40 per cent during 2019 to reach 1.56 billion. Growth was driven by strong uptake across the main markets for IoT solutions comprising China, North America and Western Europe. Due to the global Covid-19 […]