Forecasts from marketing information firm WARC – based on data from 96 countries – predict a 4.3 per cent rise in global adspend, bringing total investment to over $616 billion. But while Internet advertising is still the driving force, the online market is showing signs of weakness beyond the Google and Facebook duopoly. This is […]
The death of linear TV is a phrase we have all heard many times, and analyst Michael Nathanson (of MoffettNathanson/MN) admits that conventional wisdom has trained cynical readers – including our readers – to doubt any phrase that includes ‘the death of…’ in any pronouncement. This idea was best captured by Mark Twain who once […]
The number of people with more than one online streaming service is continuing to grow according to the latest consumer research from Ampere Analysis. In a survey of 33,000 Internet users across 16 countries, more than half (50 per cent) of respondents in 13 of those countries had at least one SVoD service, while in […]
Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, provides the strongest […]
New direct-to-consumer online video subscription services from the Walt Disney Company, Apple, and Warner Media are expected to launch in 2019, with NBCUniversal following in 2020. These new services have the potential to add 53 million paying subscriptions to the United States market by 2023, effectively growing the total number of subscribers by 25 per […]
A study from consultancy firm A.T. Kearney that investigates the value attached to home connectivity has found that price of broadband and WiFi services is less important to European consumers than factors such as network quality, coverage and access to innovative products. The report, which looks at the value of home connectivity specifically from the […]
The digital divide between Americans with and without access to modern broadband networks has narrowed substantially, according to the draft 2019 Broadband Deployment Report, which has been circulated by FCC Chairman Ajit Pai to his fellow commissioners. “For the past two years, closing the digital divide has been the FCC’s top priority,” Chairman Pai said. […]
Brazil’s video entertainment market faced a challenging 2018, with consumer spend down 6 per cent to R$ 22.4 billion (€4.85bn), according to a new video insights report from Futuresource Consulting. However, despite the decline, there are pockets of growth and a path to recovery ahead. “Brazil’s video entertainment industry is still feeling the after-effects of […]
Following a 9.8 per cent decrease in 2017, the physical video market in France fell again by 16.4 percent in 2018, to reach a global turnover of €448.61 million. According to figures published by the CNC and GfK, the DVD market declined by 17.9 per cent to €323.35 million while the Blu-ray segment slid by […]
At the inception of Cisco’s Mobile Visual Networking Index (VNI) Forecast more than a decade ago, mobile (or cellular) traffic represented less than five per cent of total IP traffic crossing global networks. Today, the role and reliance placed on mobile networking has dramatically increased. There has been worldwide rise