YouTube viewing is close to saturation in the UK, with more than 90 per cent of digital video viewers regularly visiting the platform, according to eMarketer’s first-ever YouTube forecast for the market, Worldwide YouTube and Digital Video. YouTube’s ubiquity across the Google platform and easy integration on other content platforms have helped contribute to its […]
According to the seventh annual Cisco Global Cloud Index (2016-2021), both consumer and business applications are contributing to the growing dominance of cloud services over the Internet. For consumers, streaming video, social networking, and Internet search are among the most popular cloud applications. By 2021, video will account for 85 per cent of traffic from […]
On February 4th, Super Bowl LII takes place in Minneapolis pitting the Philadelphia Eagles against the New England Patriots. Wochit, the video creation platform, reports that this year a 30 second ad-slot for the most-watched TV event in the world will cost £3.6 million (€4.1m). Dror Ginzberg, CEO of Wochit, commented “Once again, the price […]
Spain’s pay-TV share reached 22.8 per cent in January, the highest in its history according to the Barlovento Comunicación firm. IPTV took 10.1 per cent followed by cable with 9.8 per cent and satellite with 2.8 per cent. DTT is the most used distribution system to watch TV in Spain with 76.8 per cent. Spaniards […]
Broadband-only households in the US are set to grow from 19 million in 2017 to 37.2 million by 2022, according to estimates from Kagan, a media research group within S&P Global Market Intelligence. “A perfect storm of long-term trends including increase in streaming content suppliers, widespread utility-like status of broadband, and a demographic shift attributable […]
With Discovery and its leading sports brand Eurosport on track to deliver the Olympic Winter Games to more people, across more screens than ever before, the broadcaster has developed a first-of-its kind methodology to measure audience behaviour across Europe. Discovery has unveiled three new metrics, which together will capture ‘Total Video’ – the new ‘TV’—across […]
Matrix Solutions, the global ad sales platform built for media, has released its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. “According to our data, overall ad spend remained relatively flat from 2016 to 2017, which […]
Research on the pay-TV channel ecosystem shows India powering revenue and profit growth for regional pay-TV broadcasters in Asia Pacific. Revenue for pay-TV channel groups owned by global media companies expanded by 4 per cent in 2017 to reach around $5 billion (€4bn) across the region, while EBITDA grew 9 per cent Y/Y to reach […]
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7 per cent to £1.3 billion (€1.48bn), according to Advertising Association/WARC Expenditure Report data. Total ad market growth was recorded at 3.5 per cent […]
According to IDATE DigiWorld, The OTT global communication market will grow to €32 billion by 2021. The market is composed of three segments: VoIP (such as Skype), IP messaging (such as WhatsApp), and also a share of social networking advertising revenues. In contrast to the telco communications market, however, the OTT communications market remains very […]