Advanced Television

Research

Research: Connected TV satisfies

Consumers are using the connected features of their connected TVs and say that they are pleased with the results, according to The NPD Group. The research firm’s Connected TV Owner Study reveals that nearly half of US consumers (45 per cent) who say they have an Internet-connected TV, access Internet features. Of those who have […]

December 30, 2010

61% US homes have HD

Consumer research from Leichtman Research Group, Inc. (LRG) found that 61 per cent of households in the United States have at least one high definition television (HDTV) set, and about 26 per cent have multiple HDTVs. Comparatively, in 2005, 12 per cent of US households had at least one HDTV, and 1 per cent had […]

December 29, 2010

Apple TV passes 1m units

Apple says this week it will surpass one million sales of Apple TV and added that iTunes users are now renting and buying more than 400,000 TV shows and more than 150,000 movies per day. In September, Apple introduced a less expensive, smaller version of Apple TV for $99. It says: “Now with AirPlay, recently […]

December 22, 2010

Research: STB market revenue $6bn by 2014

The DTT set top box market continues to expand, as countries migrate from standard definition TV to high definition programmes, and digital video recorders become more important.  New products like hybrid web-to-TV set top boxes also will contribute to the long-term growth of DTT STBs pushing revenues to nearly $6 billion by 2014, says In-Stat. […]

December 22, 2010

Research: 3DTV purchase intent varies around the globe

While consumers cite a number of concerns that marketers and manufacturers will need to address before 3DTV gains widespread adoption, research from The Nielsen Company shows that there is a sizable opportunity to attract the eyeballs and investment of some of the world’s most affluent TV households. In a survey of approximately 27,000 online consumers […]

December 22, 2010

Research: Mobile will bring 3D to mainstream

ABI Research anticipates that mobile devices may turn out to be the best form factor to bring 3D technology into mainstream markets. By 2015, 3D devices—including smartphones, notebooks, mobile Internet devices, and portable game players—will comprise over 11 per cent of the total mobile devices market. “Emerging 3D technologies for mobile devices do not require […]

December 22, 2010

UK TV buyers ‘confused by retailers’

A study conducted with 10 of the UK’s leading high street retailers has found that consumers are being left confused when shopping for TVs, as a result of retailers who don’t fully understand the new era of TV technology. A mystery shopper exercise, conducted by digital TV expert ANT, found retailers guilty of misinforming consumers […]

December 22, 2010

US online ad-spend to overtake print

Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to researcher eMarketer. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion compared with an 8.2 per cent decline to $22.8 billion for print newspaper ads. “This is a tipping point,” […]

December 21, 2010

Romania hits pay-TV saturation

Romania now has more than 80 per cent of its homes subscribing to pay-TV, representing some 5.8 millon subs. Yet there’s still massive competition in the marketplace helped by a national decision to postpone analogue switch-off to 2015, which has also delayed the adoption of DTT in the country and as a consequence helped boost […]

December 20, 2010By Chris Forrester

Italy ends 2010 with over 40m active digital TV boxes

At the end of 2010, Italy has over 40 million active digital TV boxes and a total of 30 TV channels available in HD, according to data published by HD Forum Italia (HDFI). In the DTH segment, some 2.4 million Sky Italia subscribers, or 50 per cent of the subscriber base (totalling 4.8 million), are […]

December 17, 2010From Branislav Pekic in Rome