Video advertising technology provider Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report, offering up-to-date insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (i.e., desktop, mobile, tablet and connected television [CTV]), showcases […]
The percentage of Internet users in Europe that occasionally download or stream music, films, series, books or games illegally has decreased between 2014 and 2017, according to the Global Online Piracy Study published by the Institute for Information Law (IViR) of the University of Amsterdam. The decrease is greatest for music, films and series. Meanwhile, […]
At the close of the second fiscal quarter in the US and in the ramp up to the 2018 Midterm Elections, a report from Matrix Solutions shows that the US saw a .35 per cent year-over-year contraction across broadcast, digital broadcast and radio platforms – demonstrating flat growth. This figure comes despite the emergence of […]
Gigabit Internet is now available to 301 million people across 49 countries, according to the latest data in the Gigabit Monitor from VIAVI Solutions. The volume of gigabit Internet deployments has increased by 38 per cent since May 2017. This means that 4.2 per cent of the global population now has gigabit internet available to […]
The steady upward growth apropos to the demand for OTT media services has significantly driven the adoption of smart TV sticks, according to research firm. Fact.MR, with the demand for smart TV sticks projected to expand at a steady CAGR of 7.1 per cent in terms of value throughout the period of assessment, 2018-2028. Sales […]
Long challenged to emulate growth rates in the bellwether US market, the European smart home market and its proponents are increasingly finding a way to develop and adapt smart home offerings to suit the specific requirements of the disparate European market. A study from ABI Research, a market-foresight advisory firm providing strategic guidance on the […]
According to IHS Markit preliminary smartphone data, global smartphone shipments reached 344.6 million units in the second quarter of 2018 – a 1.8 percent decline year over year, and also down slightly from the previous quarter. Huawei beat Apple, to reach the second-ranked position in global shipments. While Samsung retains the top spot in the […]
The latest Advertising Association/WARC Expenditure Report has found that total UK adspend grew 5.9 per cent to £5.7 billion (€6.3bn) in Q1 2018, 1.3 percentage points ahead of forecast. Despite the uncertainty in the UK business community over the possible outcomes of Brexit, companies appear bullish on the effect of advertising, leading to the AA/WARC updating […]
The Australian SVoD market continues to grow strongly, reaching 9.1 million subscriptions at the end of June 2018 – a year-on-year increase of 54 per cent, according to research from emerging technology analyst firm Telsyte. Over the same period, SVoD revenues in Australia grew substantially (up 90 per cent) reaching over A$700 mililon at the […]
To support the digital transition in French-speaking sub-Saharan Africa, Médiamétrie and Omedia are publishing the results of the first digital Terrestrial TV barometer in Africa, covering Ivory Coast, Gabon, Mali and Senegal. The switchover to digital terrestrial television in the countries of sub-Saharan Africa began in 2015 and will continue until 2020. The roll-out of […]