Netflix has yet to conquer the hearts and minds of the French, according to research from media analyst firm Ampere Analysis. Despite a global march to SVoD viewing on services such as Netflix and Amazon Prime, France solidly bucks the trend with the lowest uptake of SVoD among countries surveyed. This is despite having one […]
DTT in Portugal has fallen short of expectations both in commercial terms and the TV offer, according to a study published by the National Communications Authority (Anacom). The document warns that, if things stay as they are, “penetration will continue to decline and DTT users will mainly be those with lower disposable income, living in […]
Social video creation platform Wochit has reported that Facebook’s de-prioritisation of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly […]
Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyse the engagement of TV audiences as they rapidly shift […]
Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, has released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. In fact, 93 per cent of ad ops professionals on the […]
According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to 15 per cent in 2018 and 2019, but thereafter the rate of decline may lessen. “Many forces that distracted young people away from traditional TV, […]
Parks Associates has revealed that as of Q3 2017, 12 per cent of US broadband households use a live streaming platform such as Facebook Live or Periscope. The profile for live streamers is generally younger, with 19 per cent of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and […]
The American film and television industry continues to be a key driver of the US economy, adding high quality domestic jobs and paying out $49 billion (€40bn) to local businesses across the country, according to the most recent economic figures released by the Motion Picture Association of America (MPAA). The US film and television industry […]
Worldwide IT spending is projected to total $3.7 trillion (€3 trillion) in 2018, an increase of 4.5 per cent from 2017, according to the latest forecast by Gartner. “Global IT spending growth began to turn around in 2017, with continued growth expected over the next few years. However, uncertainty looms as organisations consider the potential impacts […]
UK analyst group Rethink Technology Research has published a five year forecast on Voice Control of TV entertainment through remote controls entitled Voice Control of the TV – Decision time for TV operators. The forecast is by units shipped from 2017 – 2022. Voice control of pay-TV will