Findings from the Ericsson ConsumerLab study suggest that linear and VoD viewing will be almost equal in just three years, with 50 per cent of all viewing being done on a mobile screen, with half of this done on the smartphone alone. The eighth edition of Ericsson’s annual ConsumerLab TV and Media report details the […]
The number of Italians using OTT services reached 19.1 million in June 2017, up by 2.9 million or 18 per cent on September 2016. This corresponds to 58 per cent of Italian internet users aged 16 years and over, according to a study on the online video content market in Italy by the EY consultancy. […]
To badly paraphrase Archimedes: “Give me a leverage big enough, and I can move the world”, a sentiment that Ampere Analysis has identified as a key factor behind strategies from global media groups including Amazon, Altice, Netflix and Verizon – and to a lesser extent, players like Sky, ITV and Liberty Global. These groups have […]
SVoD subscriptions are forecast to reach 546 million by 2022; double the 263 million recorded by end-2016, according to Digital TV Research’s Global SVoD Forecasts report, which covers 621 platforms in 138 countries. Subscriptions in the Asia Pacific region will overtake North America in 2017. Asia Pacific will account for 43 per cent of global […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, partnered with Tremor Video DSP for a scientific media trial that explored and measured the impact of interactive video ads across three screens, including tablet, PC, and mobile devices. The report, entitled The Interactive Effect: A Key […]
TVT/DMC, the media services companies, has released a report outlining the processes and support structures needed to achieve state-of-the-art content versioning, regulatory compliance and media asset management. The report offers broadcasters, on-demand service providers and other TV operators valuable insights into the systems and methods needed to successfully expand into rapidly growing international markets. “The […]
Some $1.8 billion (€ 1.54bn) was invested in Augmented and Virtual Reality (AR/VR) in the last 12 months to Q3 2017, with $300 million raised in the last quarter, according to a Digi-Capital report. This has been typical of AR/VR quarterly investment for the last 18 months, as Q2 2017’s outsize $800 million came primarily […]
Ampere Analysis’ Top Online Video Services Barometer has revealed that YouTube is still by far the most watched online video service, with 68.7 per cent of global internet users having visited the website at least once in the last month. YouTube is the most watched service in all but one of the markets studied. The […]
A study claims online viewers accept advertising more and that advertisers are seeing a better response to their commercials. Telaria (formerly Tremor Media) looked at five countries, including the US, and found that nearly 60 per cent of respondents think of streaming on a connected set as “watching TV.” Only 30 per cent of the […]
Research from Dataxis sheds light on the steady expansion of the pay-TV market in Africa. Following data publication for the second quarter of 2017, the total number of pay-tv subscribers reached approximately 23.7 million. This represents a quarter on quarter growth of +2 per cent, and a year on year growth of +18 per cent, […]