YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total time the ad was viewable for connected TV, desktop and mobile campaigns. The study concludes that viewers pay attention to a higher proportion of ads […]
Mobile advertising accounted for more than half (51 per cent) of the record-breaking $72.5 billion (€66.5bn) spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US. The total represents a 22 per cent increase, up from $59.6 billion in […]
The top TV moments from shows most valued by licence fee payers have been revealed by TV Licensing, the collection of companies contracted by the BBC to administer the collection of television licence fees and enforcement of the television licensing system. Dancing bears from Planet Earth II topped the list of memorable TV moments Twitter […]
Though digital piracy has experienced a slight decrease in Spain in terms of absolute figures, the percentage of citizens accessing pirate content has remained the same or even increased for some sectors such as music and leisure books (e-readers). In 2016, there were 4.128 billion illegal accesses to content, 4.2 per cent less that in […]
UK advertising expenditure grew 3.7 per cent to reach £21.4 billion (€25.2bn) in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report. Growth in UK adspend held steady in Q3 after the June referendum, before reaching £5.8 billion in Q4 2016, a rise of 3.9 per cent year-on-year and the […]
Adobe has released its State of Digital Video report, including data from more than four billion TV Everywhere authentications in North America and more than 300 sites and apps. Key findings from
Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand awareness as much as for sales promotion – the value most readily ascribed to the medium. And now they want more. A study by Advertiser […]
Video is everywhere, and TV-quality content is available on virtually any connected device with a colour screen. Not surprisingly, therefore, we have witnessed an evolution in the way people view video. One of the key changes has been the ability to access and view video anywhere there is an Internet connection, including, of course, at […]
Just shy of five million people in the UK use pirated TV streaming services, according to YouGov. The research firm’s new study, Illegal Streaming, suggests that 10 per cent of the population (around 4.9 million adults) currently have access to platforms such as ‘illegal’ Kodi boxes (i.e., those with software that has been changed with […]
Nearly one-third of OTT free trials convert to a paid subscription, according to connected entertainment research from Parks Associates. Senior Analyst Glenn Hower will discuss at NAB the firm’s OTT Video Market Tracker, including findings on the use of free trials among OTT services. Services such as Hulu and Netflix often offer a period of […]