Viewers pay more attention to Connected TV ads


YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total time the ad was viewable for connected TV, desktop and mobile campaigns. The study concludes that viewers pay attention to a higher proportion of ads on connected TV, and connected TV ads deliver higher brand metrics.

“Connected TV’s natural

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration

1 Your Email address will be provided to Dataxis for fulfillment

*Required field

You must be logged in to post a comment Login