IHS: Cox’s OTT service model for pay-TV revival
By taking a page from Netflix—and by settling for lower profit margins—Cox Communications’ new flareWatch over-the-top (OTT) TV service could show the entire pay-TV industry how to mitigate the threat from OTT, according to information and analytics provider IHS. FlareWatch is the first US pay-TV operator-provided OTT subscription TV service that is not tied to […]