Tubular Labs, a specialist in global social video intelligence and measurement, has announced the rollout of gross rating points (GRPs) for all non-perishable videos on Facebook and YouTube channels. The scoring system offers customers the ability to better plan and measure the viewership for content against target audiences and compare the performance of channels across […]
Social media giant Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas such as augmented and virtual reality. The change does not apply to its individual platforms – Facebook, Instagram […]
Grabyo has been chosen as a launch partner for TikTok’s new ‘Share to TikTok’ platform API, which allows users to reach their consumers by streamlining video production and delivery to TikTok accounts from the web. The new integration enables users to speed up their workflows by creating a clip or video in vertical format within […]
In Spain, digital piracy experienced another decline in absolute figures, according to data from 2020, among the findings of the Observatory on Piracy and Digital Content Consumption Habits 2020, prepared by the independent consultancy GfK at the request of IP protection trade body La Coalición de creadores e industrias de contenidos and presented by the […]
WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
The Digital Media Trends Fall Pulse Survey from consultancy firm Deloitte reveals 84 per cent of consumers are spending more time on online entertainment at home, compared with in-person entertainment outside the home. Eighty-four per cent (84 per cent) of US consumers say they are spending more time on online entertainment activities and less on […]
Facebook has been fined £50.5 million (€60m) for breaching an order imposed by the UK’s Competition and Markets Authority (CMA) during its investigation into Facebook’s purchase of Giphy. It is standard practice to issue an initial enforcement order (IEO) at the start of an investigation into a completed acquisition. This ensures that companies continue to […]
Snap has greenlit its first UK Snap Original, A Fighting Chance with Anthony Joshua which will premiere in 2022, exclusively on Snapchat. This marks the second country outside of the US where Snap is creating original content, with previous releases in India earlier this year. Produced by SBX Studios, the unscripted series will follow the […]
Facebook has revealed plans to hire 10,000 people in the European Union to develop a metaverse – an online world where people can game, work and communicate in a virtual environment via a VR headset. “The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be […]
A report from analysts at MoffettNathanson (MN) questions to what extent Facebook has been hurt by recent service interruptions, a negative report in the Wall Street Journal, and highly critical congressional whistle-blower testimony from Frances Haugen. The consequences were something of a downhill slide for its share price (ranging down 12.34 per cent, or $46 […]