A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]
People who use online video-sharing sites and apps should be better protected from harmful content, as UK comms regulator Ofcom issues new guidance for tech companies. Video sharing platforms (VSPs) are a type of online video service where users can upload and share videos with other members of the public. They allow people to engage […]
Facebook’s founder Mark Zuckerberg has apologised after its social media services – Facebook, Instagram, WhatsApp and Messenger, went down for around six hours on October 4th – affecting users globally. An internal technical issue took the services offline at about 4pm BST and the scramble to bring it back online eventually succeeded at around 10pm. […]
Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]
Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social When asked if […]
Vodafone is to add Facebook Watch to Vodafone TV in Europe, becoming the first pay-TV operator in the region to offer the service on its set-top boxes. Vodafone TV is currently offering a cloud-based television service to 22 million customers across 10 markets in Europe, combining a variety of live and on-demand video content in […]
The emergence of TikTok has rapidly revolutionised the world of social media. Social media fanatics certainly see the platform’s huge appeal and are already considering the possibilities of becoming full-time TikTokers. Financial institute Cashfloat has utilised the latest analytics data from LickD to establish how many TikTok views citizens from across 44 European countries would […]
Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]
To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]
Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]