Pete Distad, CEO of the forthcoming sports streaming platform being built through the joint venture created by ESPN, FOX and Warner Bros Discovery, has unveiled the future brand identity for the service. “We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports […]
Twice a year, Hub’s Battle Royale survey explores US consumers’ entertainment choices and behaviour across categories: premium video, social video, gaming, music, reading, podcasts and more. The latest wave of the study revealed new information about consumers’ taste for bundles, and the companies that are best positioned to offer them. Key findings from the Battle […]
Sky Sports is readying to draw the curtain on a record-breaking Premier League (EPL) season. Heading into the final weekend, a total of 16.3 million viewers have tuned in to watch the Premier League this season, which is up 4 per cent YoY. Across the EPL, EFL, SPFL and WSL combined, viewership is also up […]
The Advertising Research Foundation (ARF) has released findings from the second phase of its Attention Measurement Validation Initiative. The report, presented at the ATTENTION 2024 event this week in New York, compares the findings of 12 attention measurement companies. Phase Two delves into the role of attention in creative testing, striving to offer a more […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]
DISH Network and Hughes Network Systems, both EchoStar companies, have unveiled a new bundled service offering that brings the power of DISH satellite TV together with Hughesnet satellite Internet to create what they describe as a superior solution in TV and Internet for rural America. With this bundle, they say that rural consumers – who […]
Canela Media, the Hispanic multicultural media company, has announced a partnership with Warner Bros Discovery (WBD) Conexión Latina adding over 16 million monthly US Hispanic adults to increase Canela Media’s scale to over 45 million monthly uniques across its portfolio, and reaching over 40 per cent of the bilingual US Hispanic population. WBD Conexión Latina […]
Waterloo Road fans with sight or hearing loss will now be able to enjoy all 13 seasons of the show, as every episode has had subtitles, audio description, and sign language added on BBC iPlayer. Waterloo Road initially ran on the BBC between 2006 and 2015, and was a hit on BBC iPlayer when the […]
FX, Hulu and the Estate of James Clavell are working to extend the critically acclaimed hit drama Shōgun, moving forward to develop the saga with two additional seasons of the series. The show’s key creative partners including Co-Creators, Executive Producers and Writers Justin Marks and Rachel Kondo, Executive Producer Michaela Clavell, and series star and […]
Mega Movie Weekend returns for May featuring recent big-screen hits and all-time classics. The campaign from May 17th to 19th runs across key retailers, including Amazon Prime Video, Sky Store, the Apple TV app, Rakuten TV, Virgin Media and EE TV Store, with prices starting at £1.99. Mega Movie Weekend titles for May include: · […]
At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]
Elon Musk’s Starlink broadband-by-satellite system has now equipped the entire Carnival Corporation cruise fleet of more than 90 ships with its equipment. Carnival operates its ships under its own name and also AIDA Cruises, Princess Cruises, Holland America Line, Seabourn, P&O Cruises, Costa Cruises, P&O Cruises and Cunard. Carnival Corporation CEO Josh Weinstein said Starlink’s […]
The Paramount logo is a mountain with a coronet of stars. Its sale still has a mountain to climb and the final outcome – pre-deal or post – is likely to be the current contenders, and others, picking and choosing between those star divisions of the business. When the movie (low budget straight to streaming) […]