Advanced Television


Google, NBA sign marketing and tech partnership

Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first presenting partner of the NBA Playoffs with integration into […]

October 19, 2021

echo3D raises $4m in seed funding

XR cloud delivery service Echo3D has finished a funding round valued at roughly $4 million. Konvoy Ventures led the funding round which all featured participation from Space Capital, Remagine Ventures, Datadog, GitHub, and US tech giant Facebook. echo3D builds tools and infrastructure to help developers create 3D games and apps. Its cross-platform cloud solution manages, […]

October 10, 2021

Unity launches Unity Metacast

Unity, a platform for creating and operating interactive, real-time 3D (RT3D) content, has unveiled Unity Metacast, an innovative new platform that will lead the real-time 3D (RT3D) evolution for professional sports. Unity Metacast is a RT3D sports platform for creating and delivering interactive content, direct to the consumer. UFC, the leading mixed martial arts organization, […]

October 8, 2021

NantStudios delivers commercial for luxury car brand powered by disguise

NantStudios is a Los Angeles based industry-leading full-service production studio equipped with state-of-the-art technology to deliver traditional, broadcast and LED virtual productions. With an extensive background in film, TV, video games and commercial production, as part of their portfolio, they’ve welcomed films such as Avengers: Endgame, Deadpool 2 and one of gaming’s most acclaimed sagas, […]

September 22, 2021

Ryff raises $11.7m for virtual product placement

Ryff, a proprietary platform that integrates 3D models, has raised has raised $11.7 million (€9.9m) for its advertising business, where it places objects in a scene of a movie, TV commercial, or TV show so that they seem like a natural part of the environment. Audent Global Asset Management led the latest funding round, with […]

August 16, 2021

Measat-3 continues to drift

Malaysia’s Measat-3, still uncontrollably drifting westward in the geostationary arc, remains under continuous telemetry despite its anomaly. Boeing is investigating what might be the root cause of the problem which occurred on June 21st. Meanwhile, almost all of its broadcast channels and customers have been reassigned capacity on other Measat or third-party satellites. Space monitoring […]

July 19, 2021By Chris Forrester

Forecast: TVs will have 50%+ of glass-free 3D display

A revised report published by an ESOMAR-certified market research and consulting firm, the glass-free HD 3D display market is anticipated to surge at a CAGR of around 15.5 per cent over the next ten years. Technological advancements have resulted in autostereoscopy, a method of displaying stereoscopic 3D images without any glasses need to be worn […]

June 16, 2021

Relativity Space raises extra $650m

Relativity Space, based in Long Beach, Los Angeles, and very much focused on tapping into the latest production techniques, has raised a further $650 million in funding. This means it has now raised some $2.3 billion in the past 5 years. The cash will help support development of ‘Terran R’ which the company describes as […]

June 9, 2021By Chris Forrester

IBM revolutionises the Weathercast

The Weather Company, an IBM Business, is revolutionising the weathercast for TV broadcasters around the world. The Max solution suite allows weather, traffic and news presenters to create and publish content across platforms and also use augmented reality (AR) to immerse their audience on-screen and expand their revenue opportunities. Weathercasting remains a key differentiator for […]

April 14, 2021

RealD wins Euro 3D patent battle

3D specialists RealD says that its ownership of key European patents on 3D cinema systems have been conclusively upheld as both valid and infringed by Volfoni. Judgments regarding patent infringement are now final, and so are judgments upholding the validity of the asserted patents. Thus, Volfoni has reached the end of the road in the […]

March 17, 2021By Chris Forrester