Advanced Television

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Prime Video building a “one-stop advertising destination”

Amazon presented its inaugural upfront to advertisers on May 14th at New York’s Pier 36, showcasing its Prime Video streaming service – which it boasted has a monthly ad-supported reach of 200 million+ worldwide – with help from some of the biggest names in film, television and sports. Stars from Amazon MGM Studios, Prime Video […]

May 15, 2024

Research: US streamers accept ads

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

March 12, 2024

New FAST channel launched for Must-See MoviES!

#ConUnPack Distribution, the producers behind the renowned Must See MoviES! channel, have announced their partnership with FAST Channels TV to introduce their FAST (Free Ad-Supported Streaming TV) channel to global audiences. Viewers can access the channel on various free TV streaming services via http://mustseemovies.es/ #ConUnPack, a specialised distributor in ‘truly independent; cinema based in Spain, […]

February 26, 2024

Research: Growing preference for AVoD

As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money, according to the results of Hub Entertainment Research’s TV Advertising: Fact vs Fiction survey, which suggests that the trend of consumers opting for ads is not abating. Most viewers […]

January 5, 2024

Survey: 40% US plan to cancel Netflix subscription

After adding over 8 million new subscribers during Q3 2023, Netflix is facing potential subscriber losses in the US market. The streaming service raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or even cancelling their Netflix subscriptions. Data presented by OnlyAccounts.io shows nearly […]

November 6, 2023

Research: Streaming viewers more open to ads

Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]

October 5, 2023

Research: Half Netflix ad subs say ‘too many ads’

Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]

April 26, 2023

Research: Streaming Nordics’ most-watched TV form

Findings from omnichannel sell-side advertising company Magnite’s study, The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics, indicate that 78 per cent of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the Internet on any device, and that it is […]

April 25, 2023

Study: US viewers cutting down on SVoDs

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

April 12, 2023

Forecast: Online ad revenue to surpass SVoD

In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]

September 30, 2022By Colin Mann