After adding over 8 million new subscribers during Q3 2023, Netflix is facing potential subscriber losses in the US market. The streaming service raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or even cancelling their Netflix subscriptions. Data presented by OnlyAccounts.io shows nearly […]

Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]

Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]

Findings from omnichannel sell-side advertising company Magnite’s study, The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics, indicate that 78 per cent of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the Internet on any device, and that it is […]

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]

Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported […]