Advanced Television


Survey: 40% US plan to cancel Netflix subscription

After adding over 8 million new subscribers during Q3 2023, Netflix is facing potential subscriber losses in the US market. The streaming service raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or even cancelling their Netflix subscriptions. Data presented by shows nearly […]

November 6, 2023

Research: Streaming viewers more open to ads

Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]

October 5, 2023

Research: Half Netflix ad subs say ‘too many ads’

Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]

April 26, 2023

Research: Streaming Nordics’ most-watched TV form

Findings from omnichannel sell-side advertising company Magnite’s study, The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics, indicate that 78 per cent of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the Internet on any device, and that it is […]

April 25, 2023

Study: US viewers cutting down on SVoDs

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

April 12, 2023

Forecast: Online ad revenue to surpass SVoD

In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]

September 30, 2022By Colin Mann

Research: AVoDs modifying viewer behaviour

Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported […]

June 28, 2021