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Aluma Insights

Study: Lack of new content not an issue for free streamers

More than half of US adults that watch free streaming video on TV think pro-bono viewing offsets the dearth of newer shows and movies in service offerings, according to research from Aluma Insights, a Colorado-based CTV research firm. Only 16 per cent of adult viewers disagree. Two of the key shortcomings of free streaming services […]

October 24, 2023

Research: 40% free streamers increased viewing in last year

Forty per cent of US adults that watch free TV streaming services such as YouTube, Pluto TV and Amazon Freevee reported an increase in time spent viewing the services compared with last year, two-thirds of which consequently decreased the time they watch other TV services, according to research from Aluma Insights, the CTV research firm. […]

October 11, 2023

Research: SVoD subs increasingly app-hopping

Research from Aluma Insights finds one-sixth of adults that subscribe to subscription video-on-demand (SVoD) services regularly ‘hop’ between these apps, signing up for a service for a limited time—usually less than three months—then cancelling once a specific end is met (e.g., watching one show, movie or a season of shows then cancelling). In 2017, only […]

August 24, 2023

Research: 35% US SVoD users set to trim subs

Research from Aluma Insights finds 35 per cent of US SVoD customers are spending too much on services such as Netflix and are looking to cut back. This represents a 40 per cent increase over 2022 and threefold that of 2019. Only 5 per cent are interested in spending more on SVoD services, down 38 […]

July 18, 2023

Analysis: Xfinity Peacock charge to boost subs?

Michael Greeson, Founder and Principal Analyst at Aluma Insights, has investigated whether Comcast’s decision to charge its Xfinity users to watch SVoD service Peacock is the right move. “As with Netflix’s recent move to monetise illegitimate users, Comcast’s decision to charge Xfinity customers to access Peacock will likely convert a sizable portion of users to […]

June 14, 2023By Colin Mann

Research: Half Netflix ad subs say ‘too many ads’

Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]

April 26, 2023

Research: Smart TVs half of OTT TV viewing

Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]

April 5, 2023

Research: Most essential SVoDs identified

New research from Aluma Insights finds two-thirds of US Netflix buyers view the service as indispensable to meeting household video needs. Hulu and Disney+ were the only other top-16 services in which more than half of subscribers considered the service essential instead of just nice to have. Conversely, Epix Now, Apple TV+, and Peacock were […]

March 14, 2023By Colin Mann

Research: 25% US broadband homes want new TV device this Xmas

According to research from Aluma Insights, 25 per cent of broadband households expect to buy a new TV or ancillary device during the holiday season. Televisions top the list, with 17 per cent of decision-makers who “definitely will buy” between November 2022 and January 2023. Game consoles and streaming players fall second and third on […]

December 13, 2022

Research: Quarter of US homes cut back on subs

In the last six months, 26 per cent of US households downgraded or cancelled a subscription streaming video (SVoD) or pay-TV service in the last six months as a result of 40-year-high inflation rates, according to findings from research consultancy Aluma Insights. The simplest actions to counter inflation are also the most common. In response […]

August 25, 2022