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Aluma Insights

Research: Half Netflix ad subs say ‘too many ads’

Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49 per cent of ‘Basic with Ads’ subscribers found it to varying degrees heavy, with 17 per cent seeing it as excessive, according to analyst firm Aluma Insights. This despite the fact linear TV programming has over 13 minutes of ads […]

April 26, 2023

Research: Smart TVs half of OTT TV viewing

Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]

April 5, 2023

Research: Most essential SVoDs identified

New research from Aluma Insights finds two-thirds of US Netflix buyers view the service as indispensable to meeting household video needs. Hulu and Disney+ were the only other top-16 services in which more than half of subscribers considered the service essential instead of just nice to have. Conversely, Epix Now, Apple TV+, and Peacock were […]

March 14, 2023By Colin Mann

Research: 25% US broadband homes want new TV device this Xmas

According to research from Aluma Insights, 25 per cent of broadband households expect to buy a new TV or ancillary device during the holiday season. Televisions top the list, with 17 per cent of decision-makers who “definitely will buy” between November 2022 and January 2023. Game consoles and streaming players fall second and third on […]

December 13, 2022

Research: Quarter of US homes cut back on subs

In the last six months, 26 per cent of US households downgraded or cancelled a subscription streaming video (SVoD) or pay-TV service in the last six months as a result of 40-year-high inflation rates, according to findings from research consultancy Aluma Insights. The simplest actions to counter inflation are also the most common. In response […]

August 25, 2022

Analyst: US SVoD nears saturation

According to actionable intelligence firm Aluma Insights, at year-end 2021, 85 per cent of US households subscribed to a high-speed Internet service, up from 72 per cent a decade earlier. This growing base of connected consumers created a 15-year boon for a number of related industries, among them SVoD providers, connected TV OEMs, and retailers […]

June 15, 2022