Advanced Television

amobee

Industry majors launch Europe addressable media initiative

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

December 17, 2021By Colin Mann

RTL revenue up 17.2%; rebrands streaming platform

RTL Group has published its quarterly statement for the January to September 2021 period. Thomas Rabe, CEO of RTL Group, commented: “In the third quarter of 2021, RTL Group continued to perform strongly. Revenue grew by 17.2 per cent organically in the first nine months of the year, thanks to the ongoing recovery of TV […]

November 4, 2021

RTL Group, Amobee form TechAlliance

RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]

October 21, 2021

Amobee partners with ID5

Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]

September 30, 2021

Research: Olympics enthusiasts more likely to be female

Insights uncovered by global adtech company Amobee reveal which content consumers are engaging with the most leading up to the Olympic Games in Tokyo. The reports shows that Olympics Enthusiasts are more likely to be female, have a higher household income than General Sports Fans and skew towards the 45+ age group, making Olympic Enthusiasts […]

June 29, 2021

Amobee, InfoSum identity solutions partnership

Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]

March 17, 2021

Amobee bolsters executive team

Amobee, a global player in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, has announced the appointment of advertising industry veterans Tim Spengler to General Manager of Advanced TV Solutions and Valerie Bischak as General Manager, Head of Growth. Spengler and Bischak have joined Amobee to accelerate the […]

March 4, 2021

Unruly appoints Rogers as VP of Business Development.

Video advertising platform Unruly has announced the appointment of former Amobee VP John Rogers as Vice President of Business Development. In his new role at the Tremor International company (AIM: TRMR), Rogers will be responsible for expanding Unruly’s US media footprint through strategic partnerships with publishers and media companies, particularly in the rapidly growing connected […]

February 18, 2021

Amobee launches self-service platform for TV Amplifier solution

Amobee, the global advertising technology company reinventing advertising for the converging world, has expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to […]

July 9, 2020