Tremor International, a specialist in video, data, and connected TV advertising, has announced the closing of its previously announced acquisition of advertising platform Amobee in a deal worth $239 million (€239.1m). “We are pleased to complete the strategic Acquisition of Amobee, which we anticipate will increase our global market presence, significantly enhance and expand our […]
Tremor International, a global player in video, data, and connected TV advertising, has entered into a definitive agreement to acquire Amobee for a total consideration of $239 million (€234.5m), subject to adjustments. The Company intends to satisfy the consideration through a combination of existing cash resources and a new $100 million debt facility it expects […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
RTL Group has published its quarterly statement for the January to September 2021 period. Thomas Rabe, CEO of RTL Group, commented: “In the third quarter of 2021, RTL Group continued to perform strongly. Revenue grew by 17.2 per cent organically in the first nine months of the year, thanks to the ongoing recovery of TV […]
RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]
Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]
Insights uncovered by global adtech company Amobee reveal which content consumers are engaging with the most leading up to the Olympic Games in Tokyo. The reports shows that Olympics Enthusiasts are more likely to be female, have a higher household income than General Sports Fans and skew towards the 45+ age group, making Olympic Enthusiasts […]
Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
Amobee, a global player in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, has announced the appointment of advertising industry veterans Tim Spengler to General Manager of Advanced TV Solutions and Valerie Bischak as General Manager, Head of Growth. Spengler and Bischak have joined Amobee to accelerate the […]
Video advertising platform Unruly has announced the appointment of former Amobee VP John Rogers as Vice President of Business Development. In his new role at the Tremor International company (AIM: TRMR), Rogers will be responsible for expanding Unruly’s US media footprint through strategic partnerships with publishers and media companies, particularly in the rapidly growing connected […]