Advanced Television

Anders Jensen

Viaplay head meets EU Commissioner

Anders Jensen, Viaplay Group President and CEO, and Thierry Breton, Commissioner for the Internal Market of the European Union, have met in Brussels to discuss the future competitiveness of Europe’s audiovisual and streaming sector, and the urgent need for supportive policy frameworks that create a more level playing field for ambitious European businesses such as […]

June 28, 2022By Colin Mann

NENT Group now Viaplay Group

With such a move being proposed at the end of March 2022, Viaplay Group, the international streaming provider, has formally changed its name and brand from Nordic Entertainment Group (NENT Group), following approval by shareholders at its Annual General Meeting (AGM) on May 18th. The change reflects the company’s strategic focus on the Viaplay streaming […]

May 19, 2022

Sweden: Viaplay on Tele2

Viaplay and Tele2 have agreed a multi-year strategic distribution partnership in Sweden. Viaplay will be included in all Tele2’s pay-TV packages and will also be directly available through the Tele2 Play streaming package from later this year. As part of the agreement, Viaplay Film & Series will be included in Tele2’s Standard pay-TV package; Viaplay […]

March 16, 2022

Viaplay surpasses 4m paying subs

NENT has reported that its Viaplay streaming service has seen paying subscribers rise by 33 per cent YoY to just over 4 million, with 397,000 subscribers added QoQ. NENT also reported 12 per cent organic sales growth with reported sales of SEK 3,553 million (€340.2m). Anders Jensen, NENT President and CEO, commented: “We ended the […]

February 8, 2022

Viaplay subs up 28% YoY

NENT has reported a 28 per cent increase in Viaplay paying subscribers year-on-year to 3,608,000, with 322,000 subscribers added quarter-on-quarter, of which 36,000 were Nordic subscribers and 286,000 were international subscribers. NENT reported Q3 sales of SEK 3,054 million (€305.7m), an increase of 9.9 per cent. In a press statement, Anders Jensen President & CEO, […]

October 26, 2021

NENT Group raises Viaplay subs target

Nordic Entertainment Group (NENT Group), the Nordic streaming company, has upgraded its Viaplay paying subscriber target for the current year to 3 million. The new target would see Viaplay add more than 700,000 paying subscribers in 2020, representing year-on-year subscriber growth of over 30 per cent, and compares with 29 per cent growth to 2,716,000 […]

September 16, 2020

NENT Group: “We will come out of this crisis stronger”

NENT Group, the Nordic entertainment provider, has reported Q2 sales of SEK 2,624 million (€256m) with organic growth of -13 per cent reflecting the impact of Covid-19. Viaplay paying subscribers were up 206k QoQ and 605k YoY to 2,716k following high intake and low churn levels. FY20 intake target recently raised to 600k. Viaplay sales […]

July 22, 2020

Finland: NENT & Elisa to combine streaming services

Nordic Entertainment Group (NENT Group), the Nordic region’s streaming company, and Elisa, Finland’s telecoms operator, will combine their streaming services in Finland in Q4 2020. The combined standalone service will be called Elisa Viihde Viaplay and bring together Viaplay’s original Nordic productions, Hollywood films and series, and kids’ content with Elisa Viihde Aitio’s wide range […]

June 24, 2020