Advanced Television


Norigin Media launches CTV White-label FAST apps

Scandinavian streaming TV UI/UX specialist company Norigin Media has unveiled their brandable connected TV product for linear or FAST TV channels. The White-label solution is offered to content owners who seek to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS based Smart TVs. The newly designed White-label […]

January 23, 2024

Forecast: Spend over OTT messaging apps near $50bn by 2028

A study from Juniper Research, the specialist in telecommunications markets, predicts OTT messaging apps will remain the dominant channel for conversational commerce. This is despite a fall in global market share of conversational commerce spend from 53 per cent in 2024, to 45 per cent in 2028. Much of this spend will be driven by […]

December 12, 2023

FreeCast pairs apps with HD HomeRun boxes

FreeCast is revealing more details about its plans to merge local broadcast channels with over-the-top streaming services, after showing off its technology at the National Association of Broadcasters’ Show earlier this year. The company will begin selling SiliconDust’s popular HD HomeRun box under its FreeCast Home label, while also making the FreeCast app available to […]

August 10, 2023

Survey: 83% don’t pay attention to streaming renewals

A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscriptions – and thus the ones perhaps least likely to get dropped – are streaming services, which 90 per cent of consumers subscribe to, followed by delivery apps (72 per cent) […]

January 20, 2023

Data: Total app installs up 10% in 2022

AppsFlyer, the SaaS mobile marketing analytics and attribution platform, has released its Top 5 Data Trends of 2022. Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn – despite headwinds from Apple’s privacy changes, iOS installs grew 16 per cent after last year’s ATT low. Other […]

December 21, 2022

Report: Amazon Fire TV most impacted by sideloaded apps

Pixalate, the fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, has released the Q3 2022 Sideloaded CTV Apps Report. Sideloaded apps are apps that are downloaded and installed on a device but not from the device’s official app store. Pixalate’s study of programmatic advertising on sideloaded apps reveals that […]

December 16, 2022

Data: Entertainment app usage up 13% YoY

AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behaviour, apps in multiple categories […]

June 14, 2022

Report: App usage patterns shift over Xmas

Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]

January 19, 2022

Marmelapp launches Snax app

Paris-based startup Marmelapp has released Snax, an app that combines movies with interactive gameplay to give the player control over how the story progresses. Players become movie makers by making choices with bitesize content and solving fun puzzles. Snax combines movies with interactive gameplay to give the viewer control over how the story progresses. Choose […]

October 25, 2021

Research: App spending reached $407m over Xmas

2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued at Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor […]

December 30, 2020