AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behaviour, apps in multiple categories […]
Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]
Paris-based startup Marmelapp has released Snax, an app that combines movies with interactive gameplay to give the player control over how the story progresses. Players become movie makers by making choices with bitesize content and solving fun puzzles. Snax combines movies with interactive gameplay to give the viewer control over how the story progresses. Choose […]
2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued at Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor […]