Advanced Television

Norigin Media launches CTV White-label FAST apps

January 23, 2024

Scandinavian streaming TV UI/UX specialist company Norigin Media has unveiled their brandable connected TV product for linear or FAST TV channels. The White-label solution is offered to content owners who seek to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS based Smart TVs.

The newly designed White-label CTV Apps will enable FAST or Linear TV channel providers to launch their D2C apps directly on the App Stores of leading device manufacturers. Consumers will be able to access content within a single brandable and turnkey application across a range of Smart TVs. The solution’s ready-made plug-ins also support integrations towards ad-servers to maximise ad-revenue. Traditional ;inear TV providers will also benefit from using this product from Norigin Media to launch services specifically targeting growing CTV audiences.

The React.js-based TV app will feature a new and privately researched UI/UX that is intended to enhance consumer viewing experiences. The Live TV Player UI will showcase a metadata-rich channel zapping feature, and the Electronic Programme Guide (EPG) will facilitate navigation for consumers looking to discover content across channels. The entire application is brandable with the ability to change colours, logos and icons, while offering custom integrations for authentication and video playback formats, as well as a multitude of ad-server integrations including Google Ad Manager, Freewheel, Invidi and others.

Ajey Anand, CEO of Norigin Media, said: “We have plenty of experience launching custom designed streaming OTT apps for broadcasters. It is timely for us to tap into the growing trends of linear TV streaming and FAST channels on connected TVs, bringing content owners onto a range of new CTV devices. Niche content owners can create new ways for consumers to discover their content which will maximise ROI within the content industry.”

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