Advanced Television


Ascot Racecourse extends HBA Media partnership

Ascot Racecourse and HBA Media (HBA) have extended their international media and distribution rights agreement with a newly awarded four-year-term. The deal will run from January 2024 till the end of 2027 and includes all five days of the Royal Meeting. The agreement also covers the King George VI and Queen Elizabeth QIPCO Stakes and […]

November 30, 2023

wedo sports launches FAST network

AVoD and FAST channel provider wedotv is expanding its channel portfolio with wedo sports, a free, ad-supported sports channel that will launch on leading streaming platforms across German-speaking countries on June 20th. Initially, wedo sports will roll out on Zattoo,, LG Channels and Vidaa in Germany, with other platforms to be announced soon. In […]

June 19, 2023

QIPCO British Champions Day airs in 150 territories

QIPCO British Champions Day at Ascot, demmed the most valuable day’s horse racing in Britain, will see unprecedented television exposure around the world on October 15th – with the season finale, featuring the world’s best racehorse Baaeed, available to watch in 150 territories. With £4million in prize money up for grabs, and six world-class races, […]

October 13, 2022

Ascot Racecourse awards digital contract to Little Dot Sport

Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a multi-platform, full service, social media and digital content account for Ascot Racecourse, effective immediately. Little Dot Sport will now manage and deliver Ascot Racecourse’s full social content strategy as the organisation looks to grow its […]

July 7, 2022

Switzerland: Ascot Elite launches TVoD with OKAST

White label video streaming platform solution, OKAST, has been chosen by Ascot Elite for the launch of ascot now, a new VoD platform in Switzerland. Under the brand ‘ascot now – finest cinema selection’, Ascot Elite Entertainment, the Swiss film distributor, has launched its own TVoD platform. ascot now offers a curated library of titles […]

July 6, 2022

Sky Sports extends Ascot rights

Ascot Racecourse and At The Races have agreed to extend their partnership on domestic pay-TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The Races will continue to manage […]

August 13, 2020