IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]
Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
Channel 4 has launched the Producers Performance Report which gives individual producers data on how their new programmes have performed on All 4 and the broadcaster’s linear channels. The tailored report also shares benchmarking information that is intended to provide key insight for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma […]
ODMedia, the international provider of digital media services and content licensing, has signed a strategic content partner agreement with BuzzShow, one of the first video social media networks which incorporates blockchain technology in a reward-based ecosystem. With this partnership, ODMedia is able to provide clients with a seamless one-stop solution to migrating and managing their […]
As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of Advertising-funded Video on Demand (AVoD) and Subscription Video on Demand (SVoD) services for their entertainment, notes research firm Ampere Analysis. This figure has risen from 15 per cent in Q1 2020. Ampere’s latest catalogue […]
Sony Pictures Entertainment (SPE) and AT&T have confirmed that SPE has completed its acquisition of AT&T’s Crunchyroll anime business through Funimation Global Group. Funimation is a joint venture between SPE and Sony Music Entertainment (Japan) subsidiary, Aniplex Inc. The agreement was first announced in December 2020. Crunchyroll is a premier anime direct-to-consumer service with 5 […]
To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore Top 100 media giants. The insights from the survey include their 2021 engagement goals, monetisation strategies, KPIs, how to measure success, and how they’re using […]
Australian television network Network 10 has signed a content partnership deal with the short film platform discover.film, marking the first time that short form content has been made available on the 10 Play AVoD and catch-up streaming platform. discover.film’s collection of short films launched August 9th on 10 Play. The content will be refreshed monthly […]