McVitie’s has announced their biggest ever marketing initiative to date by joining forces with ITV’s Britain’s Got Talent as the new headline sponsor of the entertainment talent show for 2022. The brand has collaborated closely with Britain’s Got Talent to roll out a fully-fledged 360-degree marketing plan across TV, digital and social media comms, bespoke […]

ITV’s flagship competition series, Britain’s Got Talent, will not take place in 2021 due to the ongoing pandemic. ITV said the show was pulled from the schedules in order to safeguard “the wellbeing and health of every person involved in the programme”. Earlier this month, the broadcaster announced that filming on this year’s instalment was […]

ITV has confirmed that production has temporarily halted on a new season of Britain’s Got Talent as London and much of the country copes with a surge in coronavirus cases. In a statement, and ITV spokesperson said:  “The filming for the 15th series of Britain’s Got Talent has been postponed from its proposed record dates […]

McVitie’s will be the new headline sponsor of ITV’s flagship entertainment show, Britain’s Got Talent, in 2021. With a shared vision of bringing people together, the collaboration will see two of the UK’s most iconic brands join forces ahead of the forthcoming 15th series next year. The sponsorship announcement follows the launch of McVitie’s ‘Too […]