Advanced Television

Bruce Leichtman

Research: 71% US homes still pay-TV subs

Findings from Leichtman Research Group’s study, Pay-TV in the U.S. 2021, indicate that 71 per cent of TV households nationwide have some form of pay-TV service.  The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 82 per cent in 2016, 87 per cent […]

October 27, 2021

Research: 60% US homes sub to pay-TV and SVoD

Findings from Leichtman Research Group indicate that 60 per cent of US TV households have both a pay-TV service and at least one SVoD service. In addition, 20 per cent of TV households have an SVoD service but not pay-TV, 14 per cent only have a pay-TV service, and 6 per cent have neither pay-TV […]

November 9, 2020

Research: 78% US homes have SVoD

Consumer research from Leichtman Research Group (LRG) finds that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – up from 69 per cent in 2018, and 52 per cent in 2015. In addition, 55 per cent of US households now have more than […]

September 1, 2020

US Q2: 1.245m broadband adds

Findings from Leichtman Research Group (LRG) indicate that the largest cable and telephone providers in the US – representing about 96 per cent of the market – acquired about 1,245,000 net additional broadband Internet subscribers in Q2 2020, compared to a pro forma gain of about 375,000 subscribers in Q2 2019. These top broadband providers […]

August 17, 2020

Research: 80% US homes own connected TV device

Findings from Leichtman Research Group (LRG) indicate that 80 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase […]

June 8, 2020