Advanced Television

Carbon

Magnite acquires Carbon

Magnite, the independent omnichannel sell-side advertising platform, has announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time. Magnite saus the acquisition accelerates its seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this critical area. The acquisition […]

February 28, 2022

Little Dot Studios verified as Carbon Neutral to Future Net Zero

Digital content agency and media network, Little Dot Studios (an All3Media company), has been verified as Carbon Neutral to Future Net Zero standard across its organisational and operational output, making it one of the first production companies to be verified. Additionally, it has increased its offsetting efforts to account for its historical emissions backdating to […]

February 15, 2022

Industry majors launch Europe addressable media initiative

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

December 17, 2021By Colin Mann