Witbe, the specialist in test automation and monitoring technology for video service providers, has announced a new customer in Channel 4 Television Corporation — owner and operator of one of the UK’s biggest free streaming service and a number of television channels including E4, More4, Film4, and 4seven. Channel 4 is utilising Witbe’s technology to […]

Alex Horne has ticked off everything on his to-do list: Greg Davies’ suit has been washed, pressed and kissed; his throne has been re-sprung according to strict specifications, and that iconic golden trophy has been carefully polished with a fine-bristled toothbrush. Everything is ready for a brand-new season of the award winning and international hit […]

Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]

Channel 4 has announced the appointment of Lucy Thomas as Chief Financial Officer. In this newly created Executive role, reporting directly to Chief Executive Alex Mahon, Thomas will lead finance across the organisation. She will act as a business partner to the Chief Executive and Executive team, identifying commercial and strategic opportunities and supporting the […]

Channel 4 is switching up the schedule of its flagship soap, Hollyoaks, with a new episode strategy built around evolving viewing habits. From September 2024, the new, data-led drop pattern will see the soap move from five new episodes per week to three on streaming, E4 and YouTube. Channel 4 says that research has “identified […]

Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An […]

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

Factual specialist indie ScreenDog has announced that its upcoming documentary, The Jury: Murder Trial will air on Channel 4 on February 26th. The documentary will take audiences behind the scenes, with real jurors deciding on a real UK murder case. The four part hybrid series recreates an entire murder trial, word for word from original […]

Yeti Television has announcesd its commission from Channel 4 for the upcoming documentary National Trust: My Historic Home (1×60’) which will air on February 23rd. Opening the door to some of the National Trust’s most remarkable homes, the 60-minute documentary explores the stories of the ordinary people living in these homes. More than 500 properties […]

Veg Power, ITV, Channel 4 and Sky Media have announced that their Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February. Now in its sixth year, the campaign, originally launched by ITV and Veg Power and proven to increase children’s vegetable consumption, aims to build […]