Channel 4 has announced the appointment of Khalid Hayat as Director of Strategy and Consumer Insight. In this newly created role reporting directly to Chief Operating Officer, Jonathan Allan, Khalid will lead both the Corporate Strategy and Consumer Insight functions with overall responsibility for Channel 4’s Corporate Strategy – advising on major strategic issues, providing […]

Channel 4 has announced that its flagship, long-running soap opera Hollyoaks will resume production following an hiatus enforced by the Covid-19 pandemic. A statement from the broadcaster said: “Hollyoaks will be resuming production this week in Liverpool ahead of a return to recording on set in July. The Channel 4 drama, which is shot differently […]

Channel 4 has announced the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3 million (€3.3m) airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins […]

Channel 4 has announced that Lloyds Bank will sponsor hit show Celebrity Gogglebox when it returns to TV for its second series on June 5th. The partnership represents the first time Lloyds Bank has sponsored a TV show and enables the bank to promote their sponsorship of Celebrity Gogglebox off-air through an exclusive brand licensing […]

Channel 4 and Snap have announced a partnership which will see upwards of 300 short form edits of Channel 4 content air on Snapchat’s Discover platform over the next year. The agreement solidifies a partnership which first began in 2018, when Channel 4 was part of the launch of UK shows on Discover, Snapchat’s curated […]