Tremor International, a global player in Video and Connected TV advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, has announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs […]
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, and ION Acquisition, a special purpose acquisition company, have announced an additional $50 million (€42.9m) private placement of common stock (PIPE) from a group of existing PIPE investors adding to initial commitments on the same terms as the initial PIPE financing in their business […]
Smart, the independent ad tech platform, has announced a new partnership with Publica, a Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following […]
TVSquared, a global player in converged TV ad measurement and attribution, has released a report providing a global view on converged TV, which represents survey insights from nearly 1,000 buyers in the US, UK, Germany and Australia. The report also analysed billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, says it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the expansion of Comscore’s partnership with Google announced in August and […]
FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]
TVision, the TV measurement company, and Gemius, an international research and technology company providing media measurement for digital and traditional marketing, have announced a partnership that delivers single-source, transparent measurement of video ads across TV, mobile and digital. “Cross-screen panels will be an essential component for understanding a consumer-centric, holistic view of engagement across traditional […]
Xandr, AT&T’s advanced advertising company, has announced the launch of its Premium Video Catalogue, providing access to over 1,400 always-on, one-to-one video and connected TV deals from media owners and distributors across devices, content categories, formats, and app types, and over 2,500 off-the-shelf audience deals spanning demographic, viewership behaviours, and household attributes. Conceptualised by Xandr’s […]
Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]
ABS Capital Partners, a growth equity investor, has announced its participation in the Series B funding round of IRIS.TV, the video data platform. The new round of investment will enable IRIS.TV to accelerate the growth of its video data platform and API tools that enable video-level data targeting for Connected TV (CTV) and online video. […]