Advanced Television

connected TV

Study: CTV content beats linear on attention, co-viewing

LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]

September 21, 2023

AI Digital partners with KERV Interactive

AI Digital, a full-service, programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has partnered with KERV Interactive, the AI powered interactive video advertising platform, to equip advertisers with differentiated capabilities to create and implement interactive and automated campaigns that drive consumer purchase behavior across video and connected TV (CTV). This partnership […]

September 15, 2023

Report: Bilingual US Hispanics more likely to pay for SVoD

App Science, wholly owned by Sabio Holdings, a provider of Connected TV/OTT advertising platforms validated by performance, has released audience insights comparing bilingual and Spanish-only US Hispanic streaming audiences. The findings in the report provide analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique […]

September 13, 2023

tvScientific launches CPO CTV ad buying through partners

tvScientific, the performance advertising platform for connected TV (CTV), has announced that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals […]

August 18, 2023

Report: CTV ad investment growing, but restricted

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]

August 10, 2023

FIFA+: CTV, FAST channel expansion

Football’s governing body FIFA is expanding OTT service FIFA+ as it becomes available on five new connected TV apps: Samsung TV, LG, VIDAA, Amazon Fire, and Android TV, and five new FAST channel platforms: Samsung TV Plus, LG Channels, VIDAA Channels, The Roku Channel and Rakuten TV. This move is aimed at allowing more football […]

July 26, 2023

Study: CTV driving commerce-related activities

New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]

July 26, 2023

S4C launches on Freeview Play

UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes. Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device. Freeview Play brings viewers a combination […]

July 24, 2023By Colin Mann

Research: CTV ad overexposure harm brands, platforms

Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]

July 13, 2023

Sky Media scores FIFA+ ad sales deal

Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]

July 7, 2023By Colin Mann