Advanced Television

connected TV

Nielsen confirms ONE Ads market availability

Audience measurement, data and analytics specialist Nielsen has confirmed that Nielsen ONE Ads will be available market wide on January 11th. Nielsen ONE Ads is the latest innovation in measurement, providing what the company says is a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the US. Nielsen […]

January 5, 2023

tvScientific names Bilow Head of Data Science

tvScientific, the connected TV performance advertising platform, has announced the appointment of Michael Bilow as its first head of data science, as well as the official launch of its Data Science Advisory Board. Together Bilow and the board will provide strategic guidance over tvScientific’s approach to television attribution. Bilow joins tvScientific as a seasoned data […]

December 14, 2022

Survey: Ad budgets to remain steady in 2023

According to a survey by brand suitability and content insights specialist Pixability, 75 per cent of agencies of all sizes predict that advertiser spending will stay steady in 2023, with a little over 20 per cent saying they expect cutbacks. Most of these cutbacks are predicted by smaller, independent agencies, meaning that smaller brand advertisers […]

December 12, 2022

Disney, VideoAmp cross-screen measurement integration

Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]

December 2, 2022

Replay diversifies live TV selection with Amagi

Replay, the blockchain platform that’s reimagining video for web3, has announced a partnership with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV. The partnership sees Amagi enhance Replay’s global OTT programming, integrating tier-1 linear channels from Amagi’s portfolio of content partners for Replay’s unique gamified, crypto-driven approach to streaming. “We’re […]

December 1, 2022

Survey: 88% Canadian net users reachable by CTV

Eighty-eight per cent of Canadian Internet users are now reachable by connected TV (CTV), with 60 per cent of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by connected TV and cross-screen advertising specialist LG Ad Solutions to understand consumer perceptions and behaviours related to […]

November 22, 2022

Making Science brings GAUSS Connected TV to UK

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has launched Gauss Connected TV, a platform that integrates planning and reporting, and provides insights on cost by channel, and incremental reach of CTV over linear.  Through the platform, marketers can manage TV planning with the distribution of investment between media […]

November 21, 2022

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Survey: Brands to increase CTV ad budget by 44% in 2023

AppsFlyer has released a survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64 per cent of businesses are running […]

October 27, 2022

Research: Cash-strapped Brits not cancelling SVoDs

Research from streaming infrastructure provider Bitmovin reveals that over half (57 per cent) of Brits have NOT cancelled any streaming service despite the cost-of-living crisis. Value for money (57 per cent) and the availability of their favourite content (48 per cent) are what will keep consumers subscribed to video streaming services amidst the cost-of-living crisis. […]

October 26, 2022By Colin Mann