Advanced Television


Report: Mobile ad spend remains strong despite pandemic

Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]

July 29, 2020

Research: Partnerships key to OTT survival

Pre-Covid 19, competition within the OTT market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of […]

July 23, 2020

Forecast: Instagram to overtake Twitter as news source

Instagram looks set to overtake Twitter as a news source. The usage of the photo-sharing social media app as a news source has doubled since 2018, according to the 2020 Reuters Institute Digital News report. The trend is strongest among young people, with

June 16, 2020